For Hims Reviews: Are Hims' products and services legit?

Our experts test and review Hims products and services to help you decide if they’re right for you.

Medically reviewed by:
Last updated: Dec 27th, 2023
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Hims Review

Photo by Innerbody Research

As the telehealth landscape expands, you might find it hard to know which outlet will provide you with the best services. If you’re a man of just about any age, then Hims aims to be the premier choice for many of your basic health needs. The company offers to help you stop a receding hairline in its tracks, enhance your sexual performance, maintain healthy, young-looking skin, and even address your primary care and psychological needs.

You might recognize Hims primarily for its hair loss and erectile dysfunction treatments, but its relatively recent additions position it to be a serious player in men’s health for years to come. Is Hims the right men's health choice for you? We did the testing and comparative research to help you decide.

Our Findings

Editor's Rating4.25

Hims has grown to provide men with a wide array of consultation, prescription, and wellness services. And Hims succeeds as a highly convenient provider of effective prescription treatments with a very customer-friendly system. Prices for individual products and services are competitive, but some are hard to find on the site, and costs can add up quickly if you need to address a handful of issues or tackle one major problem (like hair loss) comprehensively.


  • Convenient online interface
  • Products to combat hair loss and erectile dysfunction boast plentiful scientific support
  • Consultations often set up within 24 hours
  • Board-certified doctors licensed to practice in your state
  • One-on-one mental health therapy at $99/session


  • Insurance coverage is unlikely for most products and services
  • Gummies and collagen are not vegetarian-friendly
  • Pricing and billing can get confusing
  • $5 processing fee added to most orders

Purchase options

Many of Hims' products and services involve prescriptions or sessions with a professional (e.g., primary care, prescription hair loss treatments, ED medication, prescription PE medication, or mental health care). These are only available directly from Hims. However, Hims also offers many OTC products, from delay wipes to shampoo. For these OTC products, you often not only have greater subscription flexibility buying via the Hims store on Amazon, but you can also save considerable money there over time.

Table of Contents

In this Review

Why you should trust us

At Innerbody Research, we extensively test each health service we review, including Hims. All told, our team has spent over 260 hours testing and researching the products and services of Hims and its chief competitors in order to provide an accurate, unbiased analysis of how they compare. We've ordered and tried these products for ourselves and made use of things like Hims online therapy and primary care.

Given the breadth of health concerns Hims seeks to address, we also spent nearly 300 hours consuming hundreds of scholarly articles pertaining to hair loss, erectile dysfunction, mental health, and more. Additionally, like all health-related content on this website, this review was thoroughly vetted by one or more members of our Medical Review Board for accuracy.

Over the past two decades, Innerbody Research has helped tens of millions of readers make more informed decisions to live healthier lifestyles.

How we evaluated Hims

We evaluated Hims on objective criteria like cost and efficiency and the effectiveness of its goods and services. We gave slightly more weight to well-established products like its hair loss system than its more nascent offerings like skincare or calming drops. We also took its mental health offerings into somewhat greater account than its primary care interface, as the former is a significantly more sensitive area of care. Our last evaluation criterion may not have been as strongly weighted as others, but it still had a noticeable influence on our overall regard for Hims, and that’s the company’s customer service.


Special Offer: FREE Online Visit

Rating: 7.7 / 10

Costs will vary widely depending on the treatments you seek, but most of Hims’ offerings are reasonably priced when compared to other choices in the marketplace. Over-the-counter products run about 50-80% less expensive than you’d find at retail. And prescription offerings are priced competitively, though prices for these can be hard to find on the website. In contrast, a company like Roman — one of Hims’ chief competitors — has a dedicated pricing page to increase transparency.

In some cases, Hims’ pricing clearly wins out, while in others, it lags behind the deals offered by competitors. Sometimes, both things are true within the same category. For example, Hims has one of the lowest prices for daily tadalafil (generic Cialis) on the market, but its sildenafil prices pale in comparison to options from companies like BlueChew.

Here’s a quick comparison from the ED sector:

Sildenafil 40-50mg: lowest price per doseTadalafil 5-6mg: lowest price per doseFree shipping?

Hair loss treatments follow a similar pattern, with Hims offering some compelling deals on certain medications while its competitors occasionally undercut its pricing on others.

Hims offers a prescription anti-aging cream for a low monthly rate when you start your subscription. You can also get a 1-ounce bottle of its vitamin C serum for $33. Compared to a similar serum by Kiehl’s — a popular retail skincare brand — that costs over $41 for the same quantity, the savings are obvious. That said, Roman offers a similar custom skincare program for the same starting price.

Certain services are significantly less expensive than you might find elsewhere, as well. In-person therapy, for example, often costs around $150/hour, depending on your location, but Hims offers one-on-one therapy for only $99/hour. It also provides psychiatry in a subscription format that covers the cost of any prescribed medications and regular check-ins from your provider for just $85/month.

Things can get a lot more complicated when you start creating comprehensive treatment plans for hair loss or erectile dysfunction, as costs can add up quickly. There are also different billing and shipment options, but we’ll get deeper into Hims’ pricing nuances below.

Products and services

Rating: 8.8 / 10

Hims offers a generous amount of products and prescriptions, and its primary care physicians can prescribe pretty much anything else you might need. On the product side, it sometimes focuses on one or two treatments for a given issue. Hims primarily offers finasteride and minoxidil for hair loss, along with supplemental products like biotin gummies and thickening shampoo.

Other ailments, especially sexual ones, can require a different approach. With your doctor’s guidance, you can try different prescriptions for things like ED or premature ejaculation until you find the one that’s right for you. Hims currently offers five prescription options for erectile dysfunction and four products for premature ejaculation, two of which require a prescription.

In addition to its product lines and prescription access, Hims offers primary care and mental health care services. Mental health care was limited to psychiatry and group therapy until recently, but it has grown to include one-on-one counseling. This is in stark contrast to Roman, who used to offer comprehensive mental health services but has since discontinued them.

Insurance does not cover primary care visits with Hims, but at $39/visit, it’s only slightly more expensive than the average copay. And if you want help with your mental health, but you can’t afford any of Hims’ one-on-one services, you’ll be pleased to find that its group therapy sessions are available free of charge. Our testers found that these sessions can be rudimentary in their initial approach, but many are under-attended. That means you can help guide them with pointed questions to go deeper into any subject.

Hims’ sexual health offerings continue to expand faster than anything else the company offers. The company recently introduced chewable mint versions of its popular ED drugs in an attempt to compete with BlueChew’s chewable ED tablets. And Hims has released several sex toys while partnering with other companies to provide things like high-end condoms and lubricant.


Rating: 8.6 / 10

Judging Hims' efficiency, we looked at how easy it was to get started, how quickly we could receive products or medications, and how readily available customer service was for questions. With a few minor caveats, this is one of the areas where the company excels.

Clicking on just about any product line will bring you right into a fast and easy consultation. From there, you can see products (prescription and non-prescription) that help you address your needs. Then, you can speak to a doctor for more advice or to get a prescription written. That said, if you want to get to product information and not a consultation, you might have to poke around the site a little more than you would on a competitor platform like Roman.

The speed at which you receive the products will have a bit to do with the products in question and where exactly you live, but most customers receive their orders within a few business days. That’s not bad, but Roman shipments have typically arrived with our testers within 48 hours of purchase from either U.S. coast. If you want primary care or mental health services, the experience is similar, but medication discussions occur later in the process.

Customer support

Rating: 8.7 / 10

Hims doesn’t exactly plaster customer service options on every page (we had to dig for them), but it has friendly and knowledgeable representatives who can help you with just about anything in short order. Also, Hims has some of the best hold music in the business.

In one instance, a representative actually spelled out a way to get as-needed tadalafil for a much lower price than you’ll find almost anywhere by leveraging a specific prescription level and Hims’ penalty-free cancelation process. We’ll get into that a bit later.

There is a live chat option that’s staffed by extremely knowledgeable employees, as well, but you have to go to the help center page and begin scrolling down for the option to pop up in the bottom left of your screen. Otherwise, you’d never know it was there. This seems like less of an oversight and more of a targeted way to reduce the amount of inquiries the live chat team has to address.

Roman, by contrast, offers neither phone nor chat support and relies solely on email to interface with its customers. We found this slow and frustrating when comparing companies directly in our guide to the best ED medications. Hims’ customer service is noticeably superior.

What exactly is Hims?

Hims Assortment

Photo by Innerbody Research

Hims is a telehealth company that offers subscription services to target hair loss, sexual dysfunction (like ED and premature ejaculation), skincare, and mental health. Hims expanded its offerings recently to include primary care for everything from allergies to the flu. Its mental health program now includes one-on-one therapy with a counselor, whereas it previously offered only psychiatry or group counseling.

Hims delivers its products right to your door, including some prescriptions for skincare. However, Hims pharmacies can’t service some regions, either for regulatory reasons or due to a lack of reach in its pharmacy infrastructure. In those instances, you’ll have to go through your local pharmacy.

Hims' product lines

Products and services available through Hims exist in distinct categories you’ll find at the top of the home page. Those categories are:

  • Sexual Health
  • Hair
  • Skin
  • Mental Health
  • Primary Care

We’ll explore Hims’ array of services and products more deeply in sections below.

Hims’ sister site

While Hims intends its products and services for men, the company also has a sister site for women called Hers. You won’t find any erectile dysfunction medication there, but Hers offers a litany of products ideal for women, including birth control, yeast infection treatments, and more.

At the moment, there don’t seem to be any plans to create a gender-neutral equivalent to the Hims/Hers binary, but representatives told us that anyone could create an account based on their gender rather than their assigned sex. They can then speak with their doctor about any treatments from either site that might be appropriate for them.

Hims company standing and customer reviews

Hims is an accredited business with the Better Business Bureau and boasts an A+ rating from the organization. Customer reviews there deliver 3.98 stars, which is just below our rating of the company and likely skewed by the overabundance of negative reviews the internet naturally elicits.

The portrait of Hims on Trustpilot is similar, with a 3.8 overall rating. Both sites boast more than 1,000 reviews each, so there are certainly going to be negative reviews. These typically stem from certain medications not working to a given customer’s satisfaction. There are also reviews referencing the melting of gummy supplements, which our testers experienced, as well.

Erectile dysfunction

Hims Sildenafil Prescription

Photo by Innerbody Research

Hims treats men for several common sexual health conditions. Men sometimes find these subjects challenging to discuss in person in a doctor’s office, which is one reason so many men prefer the privacy of a telemedicine approach for issues like erectile dysfunction (ED)

Hims addresses ED with an array of medications, many available for a fraction of the price you would pay via traditional routes. Pills designed for daily use arrive regularly on a subscription plan. Those intended for use soon before intercourse are billed per anticipated monthly use and come in quantities determined by you and your doctor.

All of Hims ED medications are PDE-5 inhibitors. These drugs prevent an enzyme from signaling to your body that it’s time for an erection to stop. In men with ED, these signals can be mistimed and cause an erection to subside before climax or prevent an erection from occurring in the first place.

Here’s a quick look at the ED medications you can get from Hims:

Branded Viagra

This is the original little blue pill manufactured by Pfizer. It’s extremely expensive, but some men who started out using it don’t want to risk switching to a generic equivalent despite the lack of any real medicinal difference between them. Viagra and sildenafil take about an hour to start working and should last for 6-8 hours. You can get branded Viagra from Roman, as well.

Generic Viagra

Hims is the only provider in its class to offer an authorized generic for Viagra. Unlike basic sildenafil, which is available in different doses than Viagra, this authorized generic is either made by Pfizer or by a pharmacy that Pfizer has explicitly granted rights to manufacture as an authorized partner.


The generic form of Viagra, sildenafil is therapeutically equivalent to branded and generic Viagra, but Hims doctors technically prescribe it off-label as the generic for Revatio, a blood pressure medication. The only real difference is dose options, with sildenafil doses available in increments of 20mg and branded and generic Viagra doses available in increments of 25mg. For both cost and convenience, we typically steer men toward BlueChew for sildenafil.

Branded Cialis

Like branded Viagra, this is an expensive option, but it doesn’t work any better or worse than the other forms of tadalafil available from Hims. Unlike Viagra, which only lasts for 6-8 hours, Cialis (active ingredient tadalafil) lasts for 12-36 hours. That means you can take it well ahead of time or as a daily prescription and not risk having to wait for an erection in the middle of foreplay. Roman also carries branded Cialis.


Tadalafil is the generic form of Cialis. Hims offers it as a daily or as-needed medication, and there’s a way that as-needed patients who only require a low dose can get one of the best deals around on tadalafil. You can get tadalafil from BlueChew and Roman, as well, though Promescent may have the best deal on the drug for men who only need 5mg or less.


A newer alternative to Viagra, Stendra — the branded form of avanafil — can work in as little as 15 minutes for many men. Hims is one of the only players to offer it. Its side effect profile is superior to that of Viagra, but it is not yet available in its generic form.

We recommend men new to ED medications start with the regular generics. There really is no good reason to reach for more expensive versions of the same drugs unless you’ve had success with them in the past and are wary of switching things up. Again, though, the FDA mandates that these generic versions be therapeutically identical to the branded original.

Hims offers many of its ED medications in monthly allotments ranging from 4-16 doses, with a few exceptions in available tadalafil and Stendra doses.

Insider Tip: Strangely, ordering more pills per month does not always net you savings. Billed quarterly, the per-pill cost for tadalafil or sildenafil is cheaper at the 6- or 8-dose/month level than any other.

Here’s a quick breakdown of prices for commonly prescribed doses of Hims’ ED medications:

Pricing for tadalafil (generic for Cialis)

Tadalafil 2.5mg OR 5mg dailyTadalafil 5mg OR 10mg as neededTadalafil 5mg OR 10mg as needed
Monthly doses30616
Monthly cost$99$45$120
Per dose monthly cost$3.30$7.50$7.50
Quarterly doses1201848
Quarterly cost$267$117$342
Per dose quarterly cost$2.97$6.50$7.13

Pricing for sildenafil (generic for Viagra)

Sildenafil 20mg OR 40mgSildenafil 60mgSildenafil 100mg
Monthly doses888
Monthly cost$32$48$80
Per dose monthly cost$4$6$10
Quarterly doses888
Quarterly cost$81$129$225
Per dose quarterly cost$3.38$5.38$9.38

Pricing for Stendra (branded avanafil)

Stendra 100mgStendra 100mgStendra 100mg
Monthly doses4812
Monthly cost$236$472$708
Per dose monthly cost$59$59$59
Quarterly doses4812
Quarterly cost$630$1,260$1,890
Per dose quarterly cost$52.50$52.50$52.50

Of all these medications, daily tadalafil offers the best deal, especially for men who only need to take 2.5mg as needed to achieve an erection. For those men, subscribing to a quarterly delivery of 5mg tadalafil at $267 brings the cost per pill down to $2.97. They can then break those pills in half and pay only $1.49 per 2.5mg dose. Of course, that kind of dose manipulation should only be performed with the informed consent of your doctor.

Hims Hard Mints

One of Hims’ most successful competitors in the ED space is a company called BlueChew. BlueChew pioneered chewable tablet forms of sildenafil and tadalafil, and it’s recently added vardenafil to its lineup. Despite the novel formulation of these drugs, the company has managed to keep its prices decidedly low.

To compete with BlueChew, Hims released its own chewable ED medication called Hard Mints. At this time, they’re still a bit pricier than the BlueChew alternative, and we feel that Hims’ storage method for them isn’t as convenient or as safe as BlueChew’s individual wrapping.

Hims Hard Mints come in what looks a lot like a normal mint container. And the mints themselves look like some commercial mints. They’re small, square, and white with green speckles. This could lead an unsuspecting individual to pop one of these pills, thinking they’re no more than mints. And considering the potentially serious cardiovascular side effects and contraindications these medications carry, a mistake like that could prove fatal.

For now, if you’re interested in chewable ED medications, we recommend BlueChew.

Premature ejaculation

Hims Climax Delay Spray

Photo by Innerbody Research

An erection is a fine thing to have, but if you suffer from premature ejaculation, it can feel like all that engorgement is going to waste. And you don’t have to have clinically diagnosed premature ejaculation to experience the shame and performance anxiety finishing early can bring.

Fortunately, Hims addresses PE with several effective treatments used either separately or in combination.

Delay spray and wipes

Hims partnered with Promescent, the originators of one of the safest, most reliable delay products on the market, to supply them with a delay spray and delay wipes. These products apply a small amount of topical anesthetic to the penis, numbing it enough to increase ejaculation latency time (ELT) but not enough to take away the pleasurable feelings involved in sex.

Hims Delay Wipes Up Close Wipe Detail

Photo by Innerbody Research

Climax delay spray can transfer to others for up to 15 minutes, so make sure to let it set before intercourse — especially if you’re in a relationship and not using condoms. It doesn’t matter how long you last if your partner can’t feel you.

Here’s a quick comparison of the two products:

Delay spray

Delivering 10mg of lidocaine per spray, this product is both more effective and less prone to causing allergic reactions than the wipes (though neither boast a high side effect rate). It’s also the more cost-effective option of the two, at $29 for what our testers found to be about 50 sprays. The company advertises less, but we got more out of testing it.

Delay wipes

Hims Clockstopper Delay Wipes contain a 10% benzocaine solution soaked into a small strip of dense cotton. They’re individually wrapped and undeniably easier to carry around than the spray, but they’re heavily saturated and prone to making a bit of a mess. They also cost more per use. Some men may only need one or two sprays to achieve an ideal desensitization, which lessens the cost per use of the spray. But the wipes are one-size-fits-all and cost just under $1 each.

Between the spray and the wipes, we recommend most men start with the spray and see how well it works for them. It’s less expensive per use and easier to titrate than the wipes. However, Promescent, the company that manufactures Hims spray and wipes, sells its own branded version for less than Hims charges. So, you can get the identical product for less from Promescent. Roman also offers wipes but at a weaker 4% benzocaine solution.

Prescription SSRIs

Selective serotonin reuptake inhibitors (SSRIs) are a class of antidepressants that increase the amount of serotonin circulating in your system. They’ve long been studied as a potential solution for premature ejaculation, and they’ve had a lot of success in that department. But they also offer more potential side effects than the topical anesthetics you’ll find in the wipes and sprays.

Here’s a look at the two SSRIs Hims offers for premature ejaculation:


Sertraline (generic Zoloft) delayed orgasm for a majority of men in a review of clinical trials, with sexual satisfaction rates above 50% compared to below 20% in control groups. Gastrointestinal side effects were common.


Paroxetine (the active ingredient in Paxil) works by the same mechanism as sertraline but has fewer common side effects. Its price is also identical. Ultimately, the subtle differences between them will determine which is most effective and safe for you to use.

A 3-month supply of either medication ships quarterly for $72. This is identical to the price you’d pay for Roman’s sertraline, and you can’t get paroxetine from Roman.

Sildenafil for PE

Several studies have pointed out that certain ED medications can also delay orgasm in men, so Hims offers sildenafil (the generic form of Viagra) among its PE treatments. But doctors won’t typically recommend the use of ED medications for PE in men without concurrent erectile dysfunction, at least not before other treatment paths have been exhausted. There are too many potential side effects associated with ED meds, including the development of psychogenic ED in men who previously had no history of dysfunction.

Roman offers both sildenafil and tadalafil (as well as branded Cialis and Viagra) for PE at a similar cost to Hims.

Additional sexual health offerings

Along with the aforementioned treatments for ED and PE, Hims also provides a prescription treatment for cold sores and a lineup of self-care products.

Cold sores and oral herpes

Cold sores can feel embarrassing — and be more contagious — when they flare up. After a free online doctor’s consultation, Hims can prescribe valacyclovir (generic Valtrex), the leading FDA-approved drug to suppress and treat outbreaks.

Valacyclovir is an antiviral suppressive approved by the FDA to treat herpes simplex 1, also known as HSV-1. Unlike creams available over the counter, valacyclovir is a pill known to reduce the duration and severity of cold sores if taken in the first 24 hours after they appear. Hims offers three as-needed doses for $15/month.

If you have outbreaks regularly and need more aggressive treatment, a daily formulation is available that can help prevent cold sores from developing. These are half the strength of the as-needed doses, but you can get them for $33/month (a little over $1/pill) if you set up bi-annual shipments at $198 each. This is a little more expensive than the same drug from Roman, which costs $29/month.

Sexual wellness products

Hims’ line of sexual wellness products, including toys, lubricant, and condoms, has continued to expand over the years; the company seems to add a new product or two every year. One of the most recent additions is a prostate massager that has some features we haven’t seen in competitor models.

Promescent, a company that started with a delay spray and branched out to toys and then ED treatments, makes an interesting comparison point to Hims, which started out with ED meds and evolved to offer delay products and toys. Roman does not have a toy lineup.

Here’s a quick look at Hims’ current sex toy and accessory lineup:

Thrill Ride Prostate Massager

This prostate massager is very close in shape and dimensions to one of our perennial top picks from We-Vibe, which our testers confirm can reliably produce prostate orgasms. The biggest difference is the toy’s ability to pivot its head 180 degrees. It’s a relatively new product for Hims, and there’s still some important information missing about its features (insertable length, battery capacity, etc.), but it seems like a capable device at a very reasonable price ($74).

Standing O Penis Rings

Some men with erectile dysfunction find that penis rings can help them stay hard, either on their own or in conjunction with medications. They can be somewhat dangerous if they aren’t flexible. Hims sells a set of two stretchable silicone rings for $30

OMG Ring Vibrator

This device is similar to the penis rings in how you wear it, but it’s designed more for pleasure. That said, Hims advertises the ability to prolong endurance. Its vibration functions respond to an included remote control and provide added sensation to both partners. It’s much pricier than the rings, though, at $74.

Roller Coaster Bullet Vibrator

This vibrator is shaped somewhat like a thick pen, and it’s suitable for use by males and females alike. It doesn’t have the same potential to induce a prostate orgasm as the prostate massager, but if that’s not your goal, it should still provide pleasure. It’s just as expensive as the prostate massager, though, and that added potential is hard to ignore.

Glide Water-Based Lubricant

Water-based lube is your best bet if you aren’t sure whether another type of lubricant can be used with a toy or certain condoms. It’s more or less universal. Promescent also offers an organic aloe-based lube that’s equally universal but requires less frequent reapplication.

Ultra Thin Condoms

Hims sells high-end condoms produced by LELO, which boast a thinner structure than many others. You can get these directly from LELO for a lower price, however.

This is nowhere near as exhaustive a selection as you’ll find on Promescent’s site, but it’s worth noting that Promescent serves more as a marketplace for other brands and doesn’t yet sell any of its own toys. That means toy prices are often higher, though accessories like lubricant and condoms are often lower.

Hims hair loss treatments

Hims Hair Power Pack

Photo by Innerbody Research

Hims’ hair loss program utilizes finasteride (the generic form of Propecia) as its primary prescription offering, the effects of which have been clinically studied for years. Again and again, oral finasteride has been shown to be effective, especially at treating receding hairlines. Hims offers it in both topical and oral forms, the former of which may be preferable to men concerned with potential sexual and depressive side effects from the oral route. Topical finasteride, by comparison, yields few to no meaningful adverse reactions in clinical studies.

Hims also offers minoxidil (the generic form of Rogaine) in two topical applications: a solution and a foam. The solution is less expensive, but it also contains a known irritant in propylene glycol, an ingredient that’s absent from the foam. When men or women trying minoxidil solution experience a reaction akin to contact dermatitis, they often reach for the foam and have a better experience.

Hims’ sister site, Hers, offers oral minoxidil, which is prescribed off-label for hair loss but shows great promise as an alternative to finasteride. Hims does not stock this as of yet.

Many men will take oral finasteride alongside topical minoxidil, as a combined approach tends to yield the most impressive results.

Hims has two big competitors in the hair loss space: Keeps and Roman. Keeps offers decidedly similar products, sometimes for a little less money. We often steer men looking for topical minoxidil toward Keeps, while Roman is a superior pick for oral finasteride and is the only purveyor of the three to offer oral minoxidil.

Hims has the best price for topical finasteride of the three; Roman doesn’t carry it, and Keeps’ offer — while less expensive up-front — is more expensive by the end of the first year. And these are forever treatments, not cures. You have to keep using them for them to keep working.

Here’s how the cost of one year’s worth of treatments compares from Hims, Roman, and Keeps:

Oral finasteride 1mg$312$240$234
Topical minoxidil 5% solution$180$192$112
Topical finasteride + minoxidil$468N/A$720
Oral minoxidilN/A$360N/A

Hims additional hair loss products

Hims Shampoo

Photo by Innerbody Research

On top of various forms of finasteride and minoxidil, Hims offers a handful of products designed to support you on your hair loss journey. These include shampoos and conditioners, supplements, and bundles.

Thick Fix Shampoo and Conditioner

This is Hims’ original shampoo and conditioner, both of which contain saw palmetto as a topical DHT inhibitor. Studies support its use as such, but you shouldn’t expect these products to work miracles on their own. They can help bolster the success of other therapies, though, and their smell and lather both outperform options from Roman and Keeps.

Max Volume Shampoo and Conditioner

In our testers’ opinion, these are the best-smelling hair care products in the Hims lineup. They contain a proprietary thickener called BIOVOLUME 128 that is intended to increase moisture retention in hair strands and boost volume. There isn’t much clinical evidence to support it, but our testers found it moderately effective and agreed that the Max Volume line had the best scent: a subtle spicy citrus.

Anti-dandruff Shampoo

Hims has an anti-dandruff shampoo that lacks a partner conditioner like its other shampoos have. This product utilizes salicylic acid to inhibit fungal growth that causes dandruff. Our testers have used a lot of products like this, and Hims is as effective as any while smelling better than others.

Biotin gummies

Hims sells gummy supplements that contain biotin, a B vitamin associated with better hair, skin, and nails. While the gummies are tasty, there isn’t enough evidence that their biotin dose will be effective, and the product melts easily in warm weather. Also, the gummies rely on bovine gelatin and are not suitable for vegans or vegetarians.

Hair Power Pack and non-prescription hair kit

Hims offers two bundles that both contain minoxidil, Thick Fix shampoo, and biotin gummies, while a prescription version also comes with finasteride. The prescription bottle costs about $16 less than purchasing its components individually would, while the non-Rx kit saves you about $13.

Our testers spent some time with the non-prescription kit and found its contents to be effective and easy to use. They reported that the Thick Fix shampoo had an invigorating aroma reminiscent of tea tree oil. It lathers nicely, but the lather fades as you massage it into the scalp. While this may dismay some users at first, it’s a good signal to know when you can stop massaging and let the shampoo sit before rinsing.

Our testers really appreciated the Thick Fix conditioner, as well. It had next to no aroma save the vaguest hint of lavender. It left our testers’ hair feeling exceptionally smooth and manageable, and one tester reported that its niacinamide helped with his dandruff.

Hims Shampoo Thick Fix Pour

Photo by Innerbody Research

The biotin gummies were tasty, but it was difficult to judge their effectiveness over a short consumption period.

Learn more about hair loss treatments at our complete guide dedicated to the subject.


Hims Everyday Moisturizer

Photo by Innerbody Research

Hims has a skincare line that includes customized prescription anti-aging and acne creams, in addition to non-prescription offerings like a Vitamin C serum, a wrinkle cream, and an everyday moisturizer.

The acne cream will consist of 1-5 active ingredients, based on your consultation with a Hims dermatologist. Those ingredients include:

  • Tretinoin: has been shown to treat liver spots and minimize photo damage
  • Clindamycin: has been shown to fight acne effectively
  • Azelaic acid: another acne fighter, according to research
  • Zinc pyrithione: a common anti-dandruff ingredient that may also balance your skin’s microbiome
  • Niacinamide: a B vitamin long used in cosmetics to reduce signs of aging

The anti-aging cream only consists of up to three of those ingredients, namely tretinoin, niacinamide, and azelaic acid.

These ingredients appear to have excellent track records for efficacy, but they aren’t without their risks. Some may cause allergic contact dermatitis in sensitive individuals. Burning and dryness are also possible, albeit uncommon reactions. For the anti-aging cream specifically, Hims warns of the following side effects:

  • Itching
  • Redness
  • Scaling
  • Dryness
  • Peeling
  • Burning
  • Stinging
  • Increased sun sensitivity

Ultimately, this is a shorter list of ingredients than Roman offers for an identical price. The big difference is in the availability of non-prescription products. With Roman, you have to subscribe to a prescription routine to access its other skincare products. But anyone can get the moisturizer or face wash from Hims, regardless of subscription status.

Here’s a quick look at the pricing for Hims’ skincare lineup:

  • Hims' Acne Cream (starts at $29): This price may go up depending on the formulation you receive.
  • Anti-Aging Cream (starts at $29): As with the anti-aging cream, this product’s price fluctuates depending on its constitution.
  • Vitamin C Serum ($33): Works as a topical antioxidant with vitamin C, hyaluronic acid, and orange peel extract.
  • Goodnight Wrinkle Cream ($24): Contains caffeine, which may help improve circulation in the skin and boost healing.
  • Everyday Moisturizer ($18): Includes hyaluronic acid, shea butter, and panthenol.
  • High Tide Cleanser ($15): Central players in this face wash include hyaluronic acid, squalane, and green tea extract.

Hims also used to offer a concealer stick to hide blemishes and a small batch cologne, but the company has since discontinued those products.

Hims primary care

A few years ago, Hims launched primary care telemedicine visits for men. A primary care consultation costs $39, but insurance will not cover it. Still, this is only slightly higher than the insurance copay many people would see for a traditional doctor’s visit. Here’s how it works:

  1. Answer a brief questionnaire to give Hims an idea about your health concerns and what prompted you to seek care.
  2. Within 24 hours, Hims connects you with a healthcare provider licensed to practice in your state. You and your provider review your situation and discuss treatment options, including prescription medications.
  3. Your Hims healthcare provider sends the prescription to your local pharmacy. If your region has a Hims pharmacy, you can also get convenient and direct delivery.

In our experience, the Hims messaging platform seemed a little unpolished. New messages would not automatically load, so our testers would receive text or email alerts telling them they’d gotten a reply when the screen in front of them hadn’t changed. Follow the prompts in those emails, or simply reload the messaging screen, and you’ll have the most up-to-date communication.

In our conversations with Hims’ tech team, we learned that this necessary redirection was a safety feature, so if you were using your computer in a public place and your doctor mentioned something private, it wouldn’t automatically populate for anyone to see. We appreciate this level of thoughtfulness but would rather see a link appear instead and a password input field that, once satisfied, would reveal the new message.

The doctors seem like they might be spread a little thin, as well. The messages felt less like a live conversation than they did an exchange of short emails, so the experience wasn’t terribly personal. One of our testers actually had their doctor switch on them three times throughout the messaging associated with a single visit, with some of the communications coming at odd hours, like 11:30 p.m.

Of course, comparing this to Roman, who recently suspended its primary care platform, having something is better than having nothing. However, your insurance company likely partners with numerous telemedicine outlets that can perform similar functions while accepting insurance for the fees, which Hims cannot.

That said, you can still present your insurance information to whichever pharmacy processes your order to see if your carrier can reduce your out-of-pocket expense.

Hims' primary care services include but are not limited to:

  • Dermatological issues (rashes, hives, bug bites, fungal infections, and more)
  • Allergies
  • Common infections (UTIs, sinus infections, etc.)
  • Cold/Flu care
  • Headaches (cluster headaches, migraines, and more)
  • Digestive issues (acid reflux, stomach discomfort, bloating, constipation, diarrhea)
  • Refills for prescriptions

Mental health at Hims

Mental health services at Hims can be significantly less expensive than paying out of pocket, though sessions through your insurance network would likely be less expensive. For those without insurance or without sufficient coverage, Hims can be a vital help, offering both psychiatry (medication services) and therapy (one-on-one counseling services). You can also attend group counseling for free through Hims for a wide array of topics in sessions led by professional counselors.

Hims also offers a free library of readings and videos that guide you through crucial mental health exercises to help you with anxiety and depression. These used to live in their own dedicated mental health section on the site, but they’ve since migrated to the company’s health blog, Savoir Faire. The blog isn’t searchable, so finding specific information can be a challenge, but you can filter by topic to look solely at mental health articles.

Psychiatric care (including prescriptions)

At Hims, telemedicine now includes telepsychiatry. You can schedule virtual sessions with a psychiatric professional who can prescribe appropriate treatments. Such treatments might include:

  • Bupropion (generic Wellbutrin)
  • Citalopram (generic Celexa)
  • Fluoxetine (generic Prozac)
  • Sertraline (generic Zoloft)
  • Duloxetine (generic Cymbalta)
  • Escitalopram (generic Lexapro)
  • Venlafaxine (generic Effexor)
  • Buspirone (generic Buspar)

Paroxetine (generic Paxil) is also available from Hims through its premature ejaculation treatment path, but you won’t find the drug listed as a treatment among Hims’ antidepressants. If you’re curious about paroxetine, you might want to ask your Hims psychiatrist about its availability.

Here’s how Hims’ psychiatry works:

  1. Answer some questions up-front. You’d typically answer these questions in an office setting when you first seek treatment. You’ll share information about your medical history and your current symptoms.
  2. Choose a time slot to have a video meeting with a psychiatric professional. Depending on your state, this could be a psychiatrist or a different psychiatry provider, such as a psychiatric nurse practitioner.
  3. In your video session, your psychiatric provider will determine a potential course of treatment. If this is a prescription treatment, the provider will prescribe it to you.
  4. Your prescription arrives at your door. Packaging will be entirely nondescript to protect your privacy appropriately.
  5. Check in with your provider as your treatment progresses. Hims’ providers will work with you as your treatment continues, answering questions and monitoring progress and efficacy.

Hims' initial psychiatry session is an attractive deal for an online psychiatric service. In addition to covering the cost of medications, your $85/month psychiatry subscription includes regular check-ins to ensure the course of treatment is working and to address any questions that might arise.

Keep in mind that there are sacrifices for that added convenience and savings. At this time, you don’t have a say in which psychiatric professional Hims assigns to you. Also, since psychiatric visits and medication costs are tied to the same charge, getting insurance to cover them can be nearly impossible. You also can’t get controlled substances through a Hims psychiatrist, even if you’ve been prescribed them in the past.

We’ve covered several online therapy services as part of our comprehensive coverage of the telemedical landscape, and we’ve found other providers to be as good, if not better, choices than Hims. Hims’ prices are low compared to other online psychiatry platforms, but Hims’ inability to incorporate insurance puts it at a distinct disadvantage compared to companies like Cerebral.

Individual counseling

Hims recently launched its individual counseling platform. It’s easier to understand than just about any other offering on the site, as you pay $99 for a 1-hour session with a licensed therapist. If you like that therapist, you can become a regular patient for a continuing $99/session rate. If not, you can try someone else.

Insider Tip: Most Hims therapists are licensed to practice in multiple states, and many work through Hims full-time. As such, it’s exceedingly rare for a Hims therapist to transfer a patient to in-person treatment, but they can provide referrals to therapists in your area.

Hims therapy sessions don’t necessarily adhere to a strict schedule. If you and the therapist you select want to set a recurring date and time to talk, you can. If you prefer to just reach out for a session whenever you feel the need or have the money to spend, that’s fine, too.

Compared to 1-hour therapy sessions in most major cities, $99 is a bargain. Still, Hims counselors mainly cover behavioral health, relationships, substance abuse, anxiety, depression, and eating disorders. If you require the care of a specialized trauma therapist, for example, this program may not be for you. And, as with Hims psychiatric services, there is no insurance option like you might find from Cerebral or Talkspace.

Group therapy

Hims began offering group therapy for free during the COVID-19 pandemic. Licensed mental health professionals lead the groups, which form to discuss specific subjects. During these group therapy sessions, you can be anonymous if you wish, using an alias and turning your camera off.

In recent years, the variety and quantity of group therapy sessions has waned, and now it seems that most exist either to funnel members toward individual counseling or raise awareness about mental health for newcomers.

Hims states that you’ll be able to ask questions ahead of time in a form it’ll send you and that you can have addressed in a session. While the promise of that question form is lovely, none of our testers received one or a link to any such platform before starting a session. Our testers also often found themselves alone in their sessions with the group therapist. Perhaps the sessions are routinely underattended, or maybe we just got unlucky. Whatever the case, when we were the only participants, the therapists engaged with us directly and stayed the whole session so long as we still had questions.

It may be important to note for some that all moderated group therapy sessions are currently co-ed. The offerings you see on Hims exist on Hers in the same calendar.

General health and well-being supplements

Men looking to strengthen their immune systems, prevent chronic illness, and fight off the fatigue that naturally comes with age can make good use of Hims’ wellness products.

  • Collagen protein powder ($27): aids in muscle recovery while also helping the skin retain its youthful elasticity.
  • Sleep gummies ($19): provide a healthy dose of the hormone melatonin, which helps most people get off to dreamland in short order.
  • Biotin gummies ($16): may help grow thicker hair and stronger nails while promoting healthier, more youthful skin. These are also available in Hims hair loss bundles.
  • Mind Unwind Drops ($25): These drops are designed to fight stress and include ingredients like ashwagandha, which has been shown to reduce dress and anxiety, and chamomile, the calming effects of which are so well established that it’s used in numerous nighttime herbal teas.

Hims also used to offer an immunity gummy, but that appears to have been discontinued. That said, competitors like Roman don’t have the same lineup of supplements. Roman offers support for testosterone, cellular health, focus, and prostate health, however. Depending on your needs, you might be better off there or combining the two companies’ approaches.

Getting started with Hims

For our quick video review of the Hims online doctor visit, watch here:

Youtube Video

Profile and questionnaire

Whichever product or service you seek, your Hims experience will almost always begin with a simple questionnaire that establishes a baseline for your visit and provides a little related medical history. You'll use that information to create a profile account at the end of this process and before any direct consultation begins. During the initial medical questionnaire, you may need to provide a photo of your ID, a recent selfie for identity verification, and a credit card to order prescriptions or products. For erectile dysfunction medication, you must provide a blood pressure measurement from within the last six months. You can readily obtain this from a doctor, a local pharmacy, an at-home testing kit, or a pharmaceutical care program.

In some cases, you’ll be asked to select a medication when multiple options are available, as with ED and hair loss. This is not a binding selection, so don’t worry if you don’t know for sure which direction you want to follow in your treatment plan. You and your doctor will refine this selection as the process continues.

Getting matched with a doctor for consultation

After completing your online medical questionnaire, you chat with a qualified physician about potential treatments for your particular needs. We found it convenient and fast; we were matched with a physician in as little as one minute after our consultation. After the doctor diagnoses your medical issue and you agree to a treatment plan, your prescription (and other products) can ship directly to your door.

This process is decidedly similar to what you’ll experience on a platform like Roman, both in the initial questionnaire, doctor matching, and messaging systems.

Shipping logistics

Non-prescription shipments can take about a week to get to your home, and most products arrive in thinly padded shipping envelopes. Fortunately, containers for things like shampoo and conditioner are thick and sturdy, and many products come in their own boxes, as well. Don’t worry if one of those boxes gets a little beat up on its journey; the contents inside should be fine. We often found boxes for delay spray and similar items to be a little crushed in shipping, but we never found any damage to the products.

Certain prescription medications available through Hims — like its anti-aging cream — should ship right to your door without issue. When your doctor prescribes something that isn’t technically a Hims product, like an antibiotic, during a primary care session, you typically go through your local pharmacy for pickup or delivery. But Hims established its own pharmaceutical distribution center in Ohio to cover the middle of the country, and it partnered with Curexa in New Jersey and Truepill in California to cover either coast. If you live within the delivery radius of either of these pharmacies, you can choose direct shipping for pretty much anything that comes your way through Hims.

There are some caveats, as some shipping distances may be too far for any of the companies to reach. There are also some states where such medical shipments require specific licenses to control the cost of medicine within a state’s borders. Hims may not have those licenses. If you don’t see a direct shipping option for your prescription and would like to know why, the Hims hotline is there to help.

Privacy considerations

Hims takes data privacy very seriously. Personal medical data is encrypted and never shared according to company policies and in alignment with HIPAA regulations. All data is 256 bit SSL/TLS encrypted in motion and at rest and fulfills SOC2 security requirements. These are standard measures taken by most telehealth companies.

That said, the Hims website and similar providers like Roman and Keeps use cookies and trackers for both user experience and marketing purposes. Opting out of these cookies and trackers isn’t as simple as setting some preferences, either. You actually have to call or send an email explicitly asking to opt out, and Hims warns that doing so will significantly degrade the site’s performance on your account.

Pricing and subscription plans

Men should know that a majority of Hims products arrive as a subscription service. For example, candidates for erectile dysfunction prescriptions will buy a recurring subscription to the medication based on their doctor’s recommended dosage.

Subscription plans can run monthly, quarterly, bi-yearly, or yearly, depending on the product in question. For example, certain skincare products contain fresh ingredients that would spoil if kept for more than a few months, limiting their potential subscription length.

Many Hims medications come in a range of potencies, as well. Sildenafil (the generic form of Viagra) can ship in doses from 20mg-100mg and in quantities from 4-16 doses per month. You and your doctor will decide which regimen is proper for you.

For pricing, things can get confusing quickly, especially in the sexual health department. Your doctor can prescribe each potential treatment for things like ED or PE in a slew of dosages and delivery options like those in the sildenafil example. On top of that, each combination of dosage and billing cycle has its own price, with savings available when you set up billing in longer cycles (i.e., quarterly instead of monthly).

Pricing can also change depending on the purpose of the prescription. You may notice that paroxetine and sertraline are available on both the mental health and sexual health pages. These selective serotonin reuptake inhibitors (SSRIs) primarily target depression, but they have an off-label use as treatments for premature ejaculation. If your psychiatrist prescribes you either, they’ll cost $85/month under Hims psychiatric subscription plan. But as PE medications, they bill quarterly at $207 every 90 days (for a savings of $16/month).

The bottom line is that you should talk to your consulting physician about the various dose and billing options for the medications they prescribe.

Important prices

We don’t think Hims means to obscure its prices for any nefarious reasons. The system has simply grown too complicated for its own good as the company continues to expand. Having a quick conversation with your doctor or a Hims representative is likely less complicated than combing through price lists and trying to determine the savviest course of action.

Still, there are some essential price points and details we want to highlight:

Hair loss

Free consultation. Some prescription products may be covered by insurance. Non-prescription products are available individually or as a kit ($30). Noteworthy prices include minoxidil ($15/month solution, $20/month foam) and thickening shampoo ($19).

Sexual health

Free consultation. Some prescription products may be covered by insurance. Generic forms of Viagra (from $70/use) and Cialis ($570/month) are available for as little as $4/use and $240/month, respectively.


Free consultation. Most products are non-prescription, like the Everyday Moisturizer ($18) and the Goodnight Wrinkle Cream ($24). Insurance likely won’t cover prescription anti-aging and acne treatments.

Primary care

$39 consultation, not covered by insurance. Any prescribed medication may be covered, depending on your plan. Any additional visits also cost $39.


Free consultation. $85/month for all prescribed medication and continued check-ins with your psychiatric provider.

One-on-one counseling

$99/session. Therapists cannot prescribe medication. Sessions last one hour, and scheduling is flexible.

Processing fee

Hims adds a $5 processing fee to most product orders. This isn’t something the company has always done, and we hope it will go away in the future, even if prices have to adjust slightly.

HSA, FSA, and health insurance

With the exceptions of prescriptions written through the primary care system, insurance will not cover most of Hims’ products and prescriptions. Without getting mind-numbingly deep into the requirements of the American insurance industry, we can simply say that Hims does not provide insurance companies with the specific forms and itemized receipts they demand. Part of this is the result of Hims’ unique structures, like its psychiatric subscription plan.

HSAs and FSAs have it even worse. Hims states on its website that most HSA and FSA card issuers reject claims made through Hims. This explanation is technically accurate, but the reality is that Hims forces their hand in rejecting claims. A Hims representative told us that it would place an undue burden on Hims-affiliated physicians to have them fill out and submit the necessary paperwork to satisfy such accounts.

Whether this was at the doctors’ request or a choice made by Hims executives is unclear. The result is the same, however. It’s best to go into any Hims session assuming you will not get any help from an insurance provider, HSA, or FSA.

How Hims stacks up against the competition

A few other players in the men’s telehealth space offer similar products and services to those found on Hims. Most have a more limited purview than Hims, which can be both a strength and a weakness.


Roman is extremely similar to Hims in that it offers many of the same treatments for hair loss, erectile dysfunction, premature ejaculation, and skincare that Hims does. In most cases, Roman is the pricier of the two, but its finasteride price is especially low. And Roman is the only major player in the space to offer minoxidil in an oral form.

There are also some services Roman and its parent company, Ro, offer that Hims does not, including weight management support with GLP-1 prescriptions (like Ozempic), support and prescriptions to help you quit smoking, and fertility testing and treatments.


When Hims first started, its focus was much narrower than today, and one of its primary offerings was hair loss treatment. Keeps is a company committed to staying focused on that service instead of expanding the way Hims did. Neither approach is necessarily better than the other but Keeps’ hair loss products are almost universally less expensive than those found on Hims. Find out more about Keeps here, or check out our full comparison of the two companies.


One of Hims’ primary competitors in the sexual health department is a company called BlueChew. Its selection is a bit more limited than Hims’, with a staunch focus on the erectile dysfunction medications sildenafil and tadalafil. However, BlueChew’s subscription plans are well-priced and undeniably straightforward, and the company offers a free trial.

There are only two states in the country (North Dakota and South Carolina) in which you can’t access BlueChew; for everyone else, the medications are delivered straight to your door. But what might be most interesting about BlueChew are the pills themselves. That’s because they aren’t pills, per se; they’re chewables. They taste sweet, but have a distinct chemical essence, with no overt flavoring like blueberry. We think many men may find chewables more convenient than traditional pills. Hims apparently agrees, as it’s recently launched a competitive product called Hard Mints, which are similar but slightly more expensive. Find out more about BlueChew.


Until recently, Hims delay spray and wipes were the only products the company had in common with Promescent, but both companies have since moved into one another’s territory. Hims has added sex toys along the lines of those sold on Promescent’s site, and Promescent just introduced prescription ED medications at prices that significantly undercut the market. We don’t know if its ED med program will be successful, but if it sticks around, then this prescription path from Promescent is likely to take over as a top budget pick in our estimation.

Talkspace, BetterHelp, and Cerebral

Hims is hardly the first provider of online mental health services, and the companies Talkspace, BetterHelp, and Cerebral are dedicated solely to that. Some are more comprehensive than others. BetterHelp and Cerebral offer therapy for things like personality disorders or insomnia but utilize a subscription structure for talk therapy instead of Hims’ per-session system. And BetterHelp only offers talk therapy; none of its therapists can prescribe medication. Cerebral has talk therapy and psychiatry. At first glance, many of its costs may seem lower than Hims’, but those are almost universally introductory costs. That said, some of these companies work with insurers, whereas Hims does not.

Hims FAQ



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