Lucy Zhang is a marketing analyst at Innerbody Research.
Lucy brings a passion for data-driven marketing strategy. As an undergraduate at the University of Florida, Lucy double-majored in economics and advertising. She then obtained her master's degree in marketing analytics from the University of Southern California. In her career thus far, Lucy has leveraged skills in digital marketing, SEO/SEM, market research, and e-commerce across multiple sectors, including education, tech, and fashion.
Lucy caught the marketing bug early. Since high school, she has been running her own social media channel, an experience that helped her develop a deeper understanding of social media and influencer marketing and sparked her interest in marketing more broadly. For Lucy, traveling is the best way to unwind, and her cat, Lucky, is her greatest source of emotional support.
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