BlueChew vs. Hims

BlueChew and Hims both offer prescriptions for effective ED treatments, but which one is right for you?

Last updated: Mar 26th, 2024
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Bluechew Vs Hims Main

Photo by Innerbody Research

Erectile dysfunction treatments have come a long way since the arrival of the “little blue pill.” And when Pfizer’s patent on Viagra ran out in 2020, the available versions of generic sildenafil (Viagra’s active ingredient) exploded. The same thing happened with Cialis and its active ingredient, tadalafil.

Today, you can get pills to help with your ED from a seemingly endless number of online providers. But two such providers — BlueChew and Hims — are the only reputable companies to offer chewable versions of the drugs. The companies have some stark differences in addition to this overt similarity. So, which should you choose?

Our testing team has spent years covering Hims and BlueChew and following developments in their products, services, and pricing. We’ll tell you everything you need to know right here.

BlueChew vs. Hims at a glance

BlueChew offers three different medications in a chewable form: sildenafil, tadalafil, and vardenafil. All three are generics, so their costs are significantly lower than the brand-name alternatives, and, in many cases, they’re also lower than generic ED meds from Hims. BlueChew packs its doses individually in sleek pouches, making them easy to keep with you when you’re out on the town, and the variety of dose strengths and shipping quantities should accommodate most men’s sex lives.

Hims also offers the same three chewable ED medications, but they come in a regular prescription bottle with a small tin you can use to carry them for added convenience. There are also some dosing and drug combination limitations with Hims’ chewables that might make BlueChew a better place for some men to start. That said, Hims has the lowest price on chewable tadalafil, as well as an expansive selection of doses for tadalafil tablets at low prices. And Hims also offers traditional pill-form sildenafil, vardenafil, and brand-name ED medications (Viagra, Cialis, and Stendra). BlueChew, by contrast, only offers the three aforementioned chewable ED medications.

For those in a hurry, here is a quick summary of our suggestions — read on for all of the details behind them.

Bottom line recommendations

  • For sildenafil (generic Viagra): BlueChew
  • For tadalafil (generic Cialis): Hims
  • If you’re brand-new to ED medication: BlueChew
  • For less frequent vardenafil (generic Levitra): BlueChew
  • For very frequent vardenafil: Hims

If you want sildenafil, BlueChew will save you money over Hims; even if you don’t mind swallowing the Hims tablets, they’re more expensive. For tadalafil or vardenafil, on the other hand, Hims offers the better money-saving options (though your best choice for vardenafil isn’t as obvious and comes down to how many doses you need). We think Hims’ tablets are generally easier to recommend than its chewables at this time because of greater dosing flexibility and the ability to start with a lower dose, which may reduce the risk of side effects. For those who’ve never tried PDE-5 medications at all, BlueChew is our recommendation regardless of the medication because BlueChew gives our readers a deal to try its chewables free of charge (your only expense being a $5 shipping fee) — a very economical way to find out if a moderate dosage of ED medication works well for you.

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Why you should trust us

At Innerbody Research, we extensively test each and every product or service we review, including those for Hims and BlueChew. We’re dedicated to performing hands-on testing whenever possible, allowing us to convey aspects of the customer experience like ordering, shipping logistics, product quality, efficacy, taste, and more.

In addition to our hands-on experience, our testing team has been studying the men’s sexual wellness space for nearly two decades, having read through more than 1,000 scholarly articles related to erectile health and various treatments for erectile issues. Additionally, like all health-related content on this website, this review was thoroughly vetted by one or more members of our Medical Review Board for accuracy.

Over the past two decades, Innerbody Research has helped tens of millions of readers make more informed decisions about staying healthy and living healthier lifestyles.

How we evaluated BlueChew and Hims

While we often list our evaluation criteria starting with what we feel would be the most important consideration, we’re going to lead this section off by talking about available medications and doses. This is despite the fact that we think cost is a more important determining factor between the two companies, and we’re doing so because understanding the different doses each company offers for the same medications will help contextualize those cost differences. Let’s dive in.

Available medications

Both BlueChew and Hims offer chewable forms of the popular PDE-5 inhibitors sildenafil, tadalafil, and vardenafil. Hims also offers tablet forms of sildenafil, tadalafil, and Stendra (branded avanafil). Let’s compare the chewable offerings here, as they’re the ones shared by both companies. We’ll discuss tablet options from Hims in a lower section.

BlueChew sildenafil30mg, 45mg6,10,17,34
Hims sildenafilTablet onlyTablet only
BlueChew tadalafil6mg, 9mg4, 7, 14, 28, 30
Hims tadalafil8.5mg, 11.2mg4, 6, 8, 10, 12, 14, 16, 30
BlueChew vardenafil8mg4, 8, 15, 30
Hims vardenafil8.5mg, 11.2mg4, 6, 8, 10, 12, 14, 16, 30
Hims sildenafil + tadalafil45mg/11mg6, 8, 10, 16
Hims tadalafil + vardenafil8.5mg, 11.2mg (for either)4, 6, 8, 10, 12, 14, 16

As you can see, Hims offers a few more quantity options you can use to customize your shipment size depending on your level of sexual activity. But its daily tadalafil- or vardenafil-only chews are limited to the 8.5mg dose, and the as-needed versions of those drugs are limited to 11.2mg doses. BlueChew recently unveiled a daily tadalafil chew, which comes as a 9mg dose and includes seven vitamins to bolster sexual health.

Hims also has no sildenafil-only chew at this time. If you want sildenafil from Hims, you have to go the traditional tablet route or combine sildenafil with tadalafil in a multi-therapy chew.

Hims also offers slightly higher doses of tadalafil and vardenafil, but the fact that they don’t also match BlueChew’s lower doses may cause a problem for some men. After all, the best dose for any medication is one that provides full efficacy while being as small as possible to mitigate any potential for side effects. If BlueChew’s 6mg tadalafil dose is plenty for you to achieve an erection, the extra 2.5mg in Hims’ lowest tadalafil dose (8.25mg) would only serve to increase side effect risks. For this reason, we typically recommend that men start out using BlueChew and move on to Hims if the highest doses BlueChew offers aren’t quite enough.

Of course, there are financial considerations in this approach, which we’ll get into in our next criterion.


What you pay for your ED medication will largely come down to whether you want to take a daily medication to be ready for sex at the drop of a hat (tadalafil) or an as-needed medication that might take up to an hour to start working (sildenafil or vardenafil).

That said, if you acquire a prescription for daily tadalafil from Hims and only use it as-needed, you’ll get the best possible price available from either company. This is true of tadalafil in both tablet and chewable form from Hims, though it can be less expensive in tablet form. That’s because Hims offers an annual billing and shipping period for its tadalafil tablets, but not for its tadalafil chews, where semi-annual is as extended a period as you can get. For monthly, quarterly, and semi-annual billing, Hims tadalafil daily chews and tablets cost the same.

BlueChew also recently added a daily tadalafil chew to its platform, which you can get in quarterly installments for a slightly higher price per dose than Hims but with a handful of added vitamins.

Let’s quickly compare the lowest possible cost per dose of the three generic medications offered by both BlueChew and Hims:

Lowest sildenafil price$2.65/dose$3.38/dose (tablet only)
Lowest tadalafil price$3.21/dose$1.30/dose (chewable), $1.07/dose (tablets)
Lowest vardenafil price$2.00/dose$1.30/dose (chewable only)
Individually packed doses?

Hims doesn’t have a standalone sildenafil chew at this time, but even its tablet cost is a bit higher than BlueChew. For tadalafil or vardenafil, however, Hims has an undeniable price edge. Those prices are only attainable with semi-annual or annual billing, which means you must be able to pay more up-front to save in the long run. Most of BlueChew’s billing and shipments are only set up as monthly installments, which means you don't have to come up with as much money up-front, but it also means that your potential for savings is more limited. Its daily tadalafil multivitamin presents the best opportunity of savings with the lowest up-front cost, as it gets you a 9mg tadalafil dose for $2.00 with quarterly shipping.

The best case scenario here is that you have the capital to invest in annual or semi-annual billing through Hims or a quarterly tadalafil shipment from BlueChew, and that you actually only plan to take the tadalafil as-needed. That gives you a large shipment of meds that could last you a while (you can pause your subscription after receiving the medication, and resume only when you need more).

If you’re not sure you want to commit to a month’s worth of medication to start, especially as you figure out what dose works best for you, you can also try BlueChew for free — a $20 value offered to our readers who visit BlueChew from links on our site — then evaluate your needs for quantity and dose adjustments from there.


When we look at convenience, we consider both the convenience of attaining the medications in question and the convenience in taking them. Both Hims and BlueChew have very similar intake procedures, with online questionnaires followed by messaging with a doctor to finalize a prescription. All of it can be done entirely from home.

The fact that Hims offered both chewable mediation and traditional tablets might be a convenience factor for some men if they prefer to take pills. Both BlueChew and Hims have easy-to-take chews that taste just fine.

However, Hims chews come in little tins, with all of the chews together. BlueChew provides its medications in individually wrapped packets. This is a small difference on the surface, but if you’re taking your chews out into the world with you, on a date night or out to a club or a bar, for example, one or two slim packets will be easier to carry around than a slightly thicker tin.

Here’s a quick comparison of the packet and the tin for thickness:

Bluechew Vs Hims Packet-on-tin

Photo by Innerbody Research

Those BlueChew packets are no thicker than a single chewable dose, and they’re about the size of a sugar packet. Hims’ tin is about 0.75in thick, more than three inches long, and just over two inches wide. It’s not unfeasible that you could slip this into your pocket, but it’s definitely less convenient than the BlueChew alternative.

Bluechew’s recently released daily tadalafil multivitamins also come in tins, but you don’t need to carry those around with you if you’re taking them once per day.


The three main medications that either company offers in chewable form are well-researched and regarded as relatively safe. Their side effects have been thoroughly documented and exclude a few certain men from taking them, including men with cardiovascular conditions. That’s because PDE-5 inhibitors effectively relax the muscles that control the diameter of blood vessels, resulting in wider pathways through which blood can flow. That means lowered blood pressure. Men with low blood pressure or those on medications that already lower their blood pressure can be at risk for various complications when taking PDE-5 inhibitors, especially at higher doses.

Hims has some of these medications in tablet form that come in relatively low doses. Meanwhile, between the two companies’ chewable offerings, Hims’ lowest dose is higher than BlueChew’s lowest dose. That means Hims’ chewable options present a slightly greater risk of side effects than BlueChew for men trying PED-5 inhibitors for the first time.

Men who’ve established a relative dose for their PDE-5 regimen and want to try switching to a chewable form of the medication should examine either company’s dosages and stick with what’s been working for them.

As an additional safety note, we were concerned with the Hims tin being too easily accessed by a child or even an unsuspecting adult. But we were pleased to find a kind of child lock built into the tin that asks you to squeeze one portion of it in order to slide it open. It isn’t perfect, but it’s a big step in a safer direction.

Hims Chewable Tadalafil Mints Safety Lock

Photo by Innerbody Research

What are BlueChew and Hims?

BlueChew and Hims are male-oriented telehealth companies offering prescription medications to help fight erectile dysfunction. Both allow you to get a prescription online and have medication shipped directly to your home.

Previously, BlueChew was the only one of the two companies to offer its ED medications as chewables, increasing their portability and convenience since you wouldn’t need a glass of water to take them. Hims has caught up in that effort and now offers its own line of chewable ED meds, though there are important differences between them.

Hims also offers traditional pill-form ED medications, while BlueChew does not. And Hims has a much wider range of other telehealth offerings, including mental health care, premature ejaculation treatment, and more, which we’ll discuss after our main comparison between the comapnies’ ED medications.

BlueChew and Hims company reputations

Between the two companies, Hims has slightly better ratings than BlueChew on Trustpilot and the Better Business Bureau website. However, BlueChew’s ratings come from a significantly smaller number of reviews (39 total across both sites compared to more than 6,000 for Hims). Much of this quantitative difference comes from the wide array of offerings Hims has and the fact that its BBB page is a combined page shared between Hims and its sister site Hers.

Currently, Hims holds a rating of 3.9 out of 5 stars on BBB and 3.4 out of 5 stars on Trustpilot. BlueChew’s ratings are currently 1 and 2.5 on those sites, respectively. It’s worth noting that Hims has thousands of reviews, while BlueChew has only five via BBB and 34 via Trustpilot, which we consider an insufficient number on which to form an opinion of BlueChew.

For Hims, most complaints revolve around confusing billing practices, unclear subscription parameters, and some treatments proving unsuccessful for users. For BlueChew, complaints seem to focus on occasional issues with efficacy and subscription cancellation.

Our testing experiences with these companies have been very similar. We’ve had quick, easy consultation from Hims and BlueChew-affiliated physicians, and our subscriptions were always easy to manage and cancel.

Who are BlueChew and Hims for?

BlueChew and Hims are both outstanding choices for men seeking prescription treatment for erectile dysfunction, especially those who don’t want to risk the potential embarrassment of seeking such medications in person. Both companies offer legitimate prescriptions provided with discretion.

Hims is also a good choice for men seeking treatment for other men’s health concerns, ranging from premature ejaculation and hair loss to skin care and herpes management.

Because BlueChew and Hims both offer vardenafil and chewable versions of three prominent PDE-5 inhibitors, they also make sense as options for men who’ve tried traditional Viagra or Cialis in the past with mixed results. For men who’ve had issues with the effectiveness of either medication in tablet form, there may be improved bioavailability from a chewable dose thanks to oral absorption directly to the bloodstream, though research specific to this delivery mechanism in PDE-5s is limited. Of course, many people have trouble swallowing pills, which makes chewable medication an appealing option.

And if you’ve tried sildenafil or tadalafil in the past without success or with certain side effects, vardenafil may prove to be a viable alternative.

Who might want to look elsewhere?

Because BlueChew and Hims offer prescription medications for ED, men looking to address their ED without medications won’t find much help from either company. And men who’ve tried sildenafil, tadalafil, vardenafil, and avanafil at high doses with no effect may need alternative treatment.

PDE-5 inhibitors have some specific risks and contraindications, as well. Men with certain cardiovascular issues and those on medications to control blood pressure will likely be denied prescriptions by physicians associated with either company, as these are serious risk factors.

How do medications from BlueChew and Hims help with ED?

BlueChew and Hims both treat ED with prescription medications known as PDE-5 inhibitors. To understand how they can help you achieve and maintain an erection, a little knowledge in erection physiology is helpful.

Your body typically creates both cyclic guanosine monophosphate (cGMP) and phosphodiesterase-5 (PDE-5) in regular balance. A certain amount of cGMP maintains a specific tension in the muscles controlling your blood vessel constriction, and PDE-5 helps wash out cGMP so it doesn’t build up.

When you get aroused, your body produces extra cGMP, which results in a relaxation of the muscles that control blood vessel constriction, especially in the penis. That increases blood flow to the penis, causing an erection.

After climax, your body increases its production of PDE-5, which returns your cGMP levels to normal. Blood flow decreases and your erection goes away. Evolutionarily speaking, this is a good thing (harder to outrun a saber-toothed tiger while erect).

PDE-5 inhibitors work to allow cGMP to accumulate and relax those blood vessels. This should theoretically work whether you have too much PDE-5 or too little cGMP.

However, not all PDE-5 inhibitors act exactly the same way. Here’s a quick look at the characteristics of sildenafil, tadalafil, and vardenafil, as an example:

Time to onset30 min15-30 min15-30 min
Duration4-6 hoursUp to 36 hoursUp to 8 hours
Potential side effectsMuscle pain, visual disturbancesBack painHeadache, flu-like symptoms

Which medication you ultimately choose will come down to a conversation with your doctor, including a consideration for whether you want to take a daily pill and be ready for sex at any time or only consume the medication as-needed shortly before anticipated intercourse.

Are BlueChew and Hims safe?

For most men, the ED medications offered by BlueChew and Hims should be safe. That said, there are known side effects and contraindications associated with PDE-5 inhibitors. Known side effects include:

  • Headache
  • Back ache
  • Muscle pains
  • Facial flushing
  • Vision disturbances
  • Nasal congestion
  • Flu-like symptoms
  • Dyspepsia

Among these, vision disturbances may be the most concerning at first glance. But while the vision disturbances associated with PDE-5 inhibitors include blurred vision, ocular pain, and alterations in light perception, one of the most common disturbances is an added bluish or greenish tinge to vision, which fades as the medicine leaves the body. And with the lights low in the bedroom, you might not even notice.

The most significant health risk associated with PDE-5 inhibitors comes from the role they play in regulating blood flow. Because these medications cause your blood vessels to relax, they typically lower your blood pressure. For men with high blood pressure who aren’t on any medications to treat it, adding daily tadalafil may actually provide an added benefit to cardiovascular health. But if you don’t have high blood pressure, or you’re already on medication for it, adding a PDE-5 inhibitor to the mix can result in a pressure drop that could be dangerous. These medications require a prescription for good reason, and a doctor will be able to determine whether you’re a suitable candidate for them.

BlueChew vs. Hims for sildenafil

Bluechew Sildenafil

Photo by Innerbody Research

Sildenafil is the main active ingredient in Viagra. The generic medication is therapeutically identical to the original ingredient, so all of its potential efficacy and side effects are the same as you’d get with the branded drug. But generics bring an important advantage when it comes to cost; now that Pfizer’s patent on Viagra has expired, generic versions are available for significantly less money.

Both BlueChew and Hims offer sildenafil, but only BlueChew offers it in chewable form on its own. The only way to get chewable sildenafil from Hims is to order a chewable that combines sildenafil and tadalafil. This may be a good route for some men, but it’s a bit pricey, and it’s only available in one dose option, which won’t be suitable for all men.

You can also get standalone sildenafil from Hims in tablet form, but its lowest cost per dose is $0.73 more per dose than the lowest cost for BlueChew’s sildenafil chews.

Here’s a snapshot of how their chewables compare, including a look at Hims sildenafil tablets:

BlueChew sildenafilHims sildenafil + tadalafilHims sildenafil tablets
Lowest cost per dose$2.65$6$3.38
Doses30mg, 45mg45mg/11mg20mg, 40mg, 60mg, 80mg, 100mg
Quantities6,10,17,346, 8, 10, 164, 6, 8, 10, 12, 14, 16

So, for pricing, dosing, and convenience, BlueChew is the better way to go for sildenafil chewables, but Hims tablets provide more options for dose adjustments, just at slightly higher prices.

Depending on your purchasing path, you can get your BlueChew sildenafil price down to $2.65 per pill. The lowest cost you’ll get from Hims on sildenafil tablets (instead of chewables) is $3.38, and that’s only if you opt for a specific quantity billed quarterly.

It’s also important to note that Hims sildenafil chewables come with 45mg of sildenafil and 11mg of tadalafil, without the option to adjust the dose. That 45mg of sildenafil is a pretty normal dose, but 11mg of tadalafil is a little on the high side for a drug that often begins at 2.5mg and makes stops at 5mg and 10mg before you’d get to 11. There is some evidence that the combination is effective, but one of the most prominent of such studies used a 50mg sildenafil dose alongside a 5mg tadalafil dose. More than doubling the tadalafil may be unnecessary for a large number of men and will likely increase the risk of side effects.

BlueChew vs. Hims for tadalafil

Hims Chewable Tadalafil Mints

Photo by Innerbody Research

Tadalafil is the active ingredient in Cialis. Like Viagra, the Cialis patent expired several years ago, allowing far less expensive generic options to hit the market. Unlike Viagra’s sildenafil, however, it’s harder to make tidy comparisons in price and dose with tadalafil because it’s available as an as-needed medication like sildenafil or as a daily medication.

You can take tadalafil within about 30 minutes of intercourse and expect to be able to achieve an erection with sufficient arousal for 18-36 hours post-dose. But some men prefer to take a smaller dose every day. The longer duration of action that tadalafil offers means that a smaller daily dose can keep you ready for sex at the drop of a hat. Depending on the nature of your sex life, this can be a significant bonus.

Hims used to be the only one of the two companies to openly offer tadalafil — in both tablet and chewable form — as a daily or as-needed medication, depending on your preference. BlueChew’s as-needed tadalafil was available in quantities as high as 28 chews per month, but it still wasn’t intended for daily use.

BlueChew has since introduced a daily tadalafil chew to compete with Hims, and its formula also contains seven vitamins with connections in research to sexual health. For example, vitamin D levels are consistently tied to testosterone levels in research, so much so that vitamin D is typically a central ingredient in many testosterone boosters. There is also some evidence from animal studies that vitamin E can play a role in improving erectile health.

BlueChew’s daily tadalafil multivitamin includes:

  • Tadalafil: 9mg
  • Vitamin A: 1mg
  • Vitamin B6: 12mg
  • Vitamin B12: 1mg
  • Vitamin C: 100mg
  • Vitamin D3: 0.1mg
  • Vitamin E: 25mg
  • Folic Acid: 1mg

Here’s how the companies’ chewable tadalafil offerings compare:

Dose optionsLowest cost per doseHighest cost per dose
BlueChew tadalafil (as needed)6mg and 9mg$3.21$8
BlueChew tadalafil (daily w/multivitamin)9mg$2.00$3.00
Hims tadalafil chews8.5mg and 11.2mg$1.30$8
Hims tadalafil tablets2.5mg, 5mg, 10mg, 15mg, 20mg$1.07$11

As you can see, Hims has an incredible price per dose for its daily tadalafil offering. BlueChew’s daily tadalafil multivitamins are a hair pricier, but they’re also 0.5mg stronger and include several vitamins for sexual health. However, it’s worth noting that most daily tadalafil prescriptions start at 2.5mg and increase to 5mg if needed. We’ve rarely seen daily prescriptions over 5mg. Hims only offers its 8.5mg dose as a daily — not its 11.2mg dose. 8.5mg is still a pretty significant increase over 2.5mg. The same can be said of BlueChew's 9mg daily tadalafil dose, but you can still try a dose as low as 6mg in a chewable from BlueChew.

It would be safer and less expensive to start out with Hims tadalafil in tablet form, especially if you can afford to invest in a longer billing cycle. If you find you need to titrate up to 5mg and it still doesn’t quite cut it, you could then switch to BlueChew to try its 6mg dose before going all the way up to 8.5mg in a Hims tadalafil chewable.

It might sound like a hassle bouncing between companies like this, but it’s the best way to ensure both affordability and safety. If you want to stick with chewables, it's safer to start with BlueChew, even if it is a little more expensive. Fortunately, Innerbody readers can take advantage of a free trial offer BlueChew has provided, so you can try its medications first without the financial risk.

Combination tadalafil chews from Hims

As we mentioned above in the sildenafil section, Hims also offers a combination of sildenafil and tadalafil in a chewable form. Unfortunately, the chewables are a little expensive, and the dose is inflexible (45mg sildenafil and 11mg tadalafil). As we just discussed, dosing for either sildenafil or tadalafil is specific to each individual within a small range of options. And the specific combination in these combination chews from Hims doesn’t seem like a great place for most men to start.

While that’s the only sildenafil chew Hims offers, the company has an additional chew option containing tadalafil and vardenafil, a newer PDE-5 inhibitor that’s more akin to Viagra than Cialis.

BlueChew vs. Hims for as-needed meds that aren’t sildenafil

With its active ingredient of sildenafil, Viagra is the oldest PDE-5 inhibitor prescribed for ED. Unlike tadalafil, it is always intended to be used on an as-needed basis. Meanwhile, newer PDE-5 medications have emerged in the decades since Viagra was introduced, and these may be a superior option for some men looking for as-needed medication.

When you take a PDE-5 inhibitor, it may have collateral effects on other phosphodiesterase enzymes, including PDEs 6 and 11. Impacts on the activity of these enzymes are responsible for certain side effects associated with PDE-5 inhibitor use, including muscle pains and vision disturbances.

Newer PDE-5 inhibitors like vardenafil and avanafil are better at selectively targeting PDE-5, reducing the likelihood of these adverse effects, though not eliminating that likelihood altogether. The reason many men will opt for sildenafil or tadalafil before trying these newer medications is that their efficacy isn’t meaningfully different from earlier medications, but their prices are typically higher.

You can see how the prices for the lowest available doses of chewable sildenafil and tadalafil compare to the lowest available doses of vardenafil from both Hims and BlueChew:


As you can see, Hims appears to have BlueChew beat when it comes to prices for vardenafil, but it’s important to note that such low prices for Hims vardenafil only come from its prescription of 8.5mg vardenafil in a quantity of 30 pills per month. BlueChew’s lowest price per dose only happens at the 30-per-month level as well. Vardenafil is not a daily medication, so if you go this route, you’ll still have to take it as-needed.

If you anticipate needing all of those doses each month, then Hims is the more cost-effective. But depending on your level of sexual activity, you may wish to cancel after receiving this first shipment to see how long it lasts you.

So what if you want fewer than 30 pills each month? By comparison, the lowest cost per dose of Hims vardenafil sold in any quantity less than 30 chews is $10. And that version only comes in an 11.2mg dose. This means that your best choice between BlueChew and Hims depends on your lowest effective dose and how often you anticipate wanting to take the medication. If a slightly lower, 8mg dose is still as effective for you and you engage in sex fewer times per month, you could be better off with vardenafil from BlueChew.

Hims also offers Stendra, the branded form of avanafil, but this is even more expensive thanks to the fact that it’s not a generic. Branded Stendra from Hims costs more than $50 per dose. Stendra offers some advantages over sildenafil that extend beyond more precise PDE-5 targeting, including a faster onset of action seen in studies.

Brand-name Viagra and Cialis from Hims

Stendra isn’t the only brand name ED drug in Hims’ catalog. The company also offers original Viagra and Cialis for men who prefer the brand name. These pills are significantly more expensive than generic alternatives.

Hims also offers a middle ground here with a version of sildenafil called an authorized generic. Essentially, when a drug’s patent runs out, anybody can make it. But the companies that owned the patent can still create the generic versions themselves or contract out to other pharmaceutical companies to create those generics using the original company’s recipe.

To be clear, brand name, generic, and authorized generic drugs are therapeutically identical, as mandated by the FDA. Sometimes, inactive ingredients will differ, which won’t create a difference in efficacy but may create a difference in side effects if you have an allergy or other sensitivity to a certain inactive ingredient. These men might prefer to stick with a brand-name drug, especially if they’ve had unexpected reactions to generics after having success with brand-name equivalents.

We recommend sticking with regular generics for anyone starting out on their ED journey. They’re cost-effective and virtually identical to the original medication. That said, sildenafil is also sold as a blood pressure medication (brand name: Revatio), and its generic form is either less expensive or more readily available than the generic form of Viagra, as we tend to see it more often on telehealth platforms.

You can tell the difference by looking at the doses. Generic sildenafil based on Viagra uses dose increments of 25mg, whereas generics based on Revatio use 20mg intervals. BlueChew uses neither, as its medications are custom compounded at specialized compounding pharmacies, as are the chewable medications from Hims.

Here’s how costs and doses for brand name and authorized generic Viagra. Each is available in quantities of 4, 6, 8, 10, 12, 14, or 16 pills per month:

Brand name ViagraGeneric sildenafil (Revatio-based)Authorized generic sildenafil (Viagra-based)
Lowest available cost per dose$137.06$3.38$3.38
Highest cost per dose$139.69$10$10
Dose options50mg20mg, 40mg, 60mg, 80mg, 100mg25mg, 50mg, 100mg

As you can see, brand-name Viagra is much pricier than generic alternatives, and authorized generics are around the same cost. There are some differences between the lowest and highest dose costs we’ve listed, but those are mainly due to differences in strength. Your intake physician will help you determine which is appropriate based on your medical history.

Hims’ additional telehealth offerings

One of the biggest differences between BlueChew and Hims is that BlueChew focuses solely on providing ED medications, whereas Hims offers a slew of telehealth services. On the one hand, Hims’ diverse offering may provide convenience for men seeking to address more than just ED. On the other hand, BlueChew’s singular focus on ED may make them a better partner for men with that one goal in mind.

Here’s a quick summary to give you a sense of what Hims offers in addition to ED treatment:

Premature ejaculation

Hims offers a handful of treatments for premature ejaculation, including lidocaine spray and benzocaine wipes for men interested in slightly numbing the penis rather than trying pharmaceuticals. On the prescription side, you can access SSRIs, which have a long history of treating PE, as well as PDE-5 inhibitors like sildenafil and tadalafil, which have performed well in PE studies.

Hair loss

Hims is one of the biggest online hair loss treatment providers, offering topical and oral finasteride, topical minoxidil, and supplemental hair loss products like biotin gummies and thickening shampoo and conditioner. However, its top competitors in this space — most notably Keeps — often undercut its prices.

Skin care

Hims’ skin care line includes custom-formulated prescription anti-aging and acne creams, as well as cleansers and moisturizers you can get without a prescription. Our testers have tried them all, and we consider Hims anti-aging cream to be one of the better custom-tailored options out there.

Mental health care

Hims’ mental health care offerings have shrunk a bit over the years. At their height, they included psychiatric care and a bevy of group therapy sessions, as well as the promise of individual counseling in the future. Now, the care is limited to available prescriptions for anxiety.

Herpes management

Hims offers prescription valacyclovir for the management of oral and genital herpes. You can get just a few pills shipped to you at a time, with the intention to use them episodically, or you can get a daily prescription to take prophylactically. At this time, the prices and available doses from Roman are superior to Hims.

Weight loss

The online weight loss industry is booming, with GLP-1 receptor agonists like Ozempic, Wegovy, and Mounjaro taking the fight against obesity by storm. Unfortunately, Hims currently only offers non-GLP-1 medications in its weight loss program.

Other competitors besides BlueChew and Hims

We alluded to some of Hims chief competitors in the section above, and one of those — Roman — also offers ED medications. That makes it a viable alternative to both BlueChew and Hims, at least until you start comparing prices. At every turn, Roman has higher prices. It also has just one formula for a chewable in its catalog, which contains 55mg of sildenafil and 22mg of tadalafil. This is an even more intense dose than the 11mg of tadalafil in Hims’ chews, making it a product only suitable for men who’ve tried just about every dose up to that point.

In addition to Roman, there are a few other noteworthy alternatives:

  • Rugiet: This company combines sildenafil, tadalafil, and apomorphine into sublingual lozenges (you let them dissolve under your tongue rather than chew them). Its products are significantly more expensive than BlueChew or Hims at this time.
  • Promescent: The original purveyor of an oil-aqueous lidocaine spray for premature ejaculation has recently joined the ranks of ED medication providers with decent prices on tablets but no chewable medications. Sildenafil tablets start at $6/dose, which isn’t great, but 5mg tadalafil tablets start at just $2/dose. That’s lower than BlueChew’s 6mg tadalafil chews and the same price as BlueChew’s stronger tadalafil chews, but it’s not lower than the price of Hims daily tadalafil in either chewable or tablet form.
  • Keeps: Hims’ chief competitor in the hair loss space is in the midst of launching several new products unrelated to hair loss, including ED medications (tablets, not chewables). At this point, prices don’t appear to be competitive with BlueChew or Hims.

While some of these companies may offer viable medications at competitive rates, none of them compare to Hims or BlueChew in the price or diversity of chewable offerings.

BlueChew and Hims FAQ

Final takeaway

In our final analysis, it’s clear to us that BlueChew is the superior choice for men interested in generic Viagra (sildenafil), as well as those who want to take a chewable Cialis (tadalafil) and start at as low a dose as possible. For men interested in getting tadalafil or vardenafil chews at the lowest possible price (or a tadalafil tablet for even less money per dose), Hims would be the place to visit. And for all those who are brand-new to exploring these ED medications, starting at BlueChew as an Innerbody reader lets you try one of these medications for free; just visit from any link on this page.

Either way, both companies offer convenient, effective options for managing erectile dysfunction.



Innerbody uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial process to learn more about how we fact-check and keep our content accurate, reliable, and trustworthy.

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