HUM Nutrition Reviews: Pricing, scientific merit, customer experience, and more

Though we all know that we should get all our essential vitamins and minerals from our diets, it doesn’t always happen. Juggling a busy lifestyle and getting in your B12 can be difficult. It can be even more challenging when you consider hair, skin, and nail care, too – a big part of looking your best is feeling your best. With a massive market of millions of vitamin and nutrient supplements, how do you decide?

Many supplement companies have sprung up targeting emotional wellness and beauty over the past decade, and it’s easy to see why. HUM Nutrition emerged on the beauty and wellness supplement market in 2012, ahead of the supplement industry boom, and has since evolved into a prominent industry leader. It offers specialized supplements to improve your health inside and out with sleek marketing and a convenient subscription program. But is it effective? We’ve thoroughly evaluated HUM to help you feel your best.

HUM Nutrition self-proclaims an obsession with science for the better. Their gluten-free, non-GMO, and sustainable products are reliable and can make a real impact on your overall health, alongside advice from their online registered dieticians and excellent customer service.

Over the past two decades, Innerbody Research has helped tens of millions of readers like you make more informed decisions to live healthier lives. We extensively test each health service we review.

Our team has spent over 155 hours testing and researching HUM Nutrition and its close competitors in order to give you an unbiased exploration of your supplement options, free of marketing jargon or gimmicks. Through a thorough and deliberate approach to every product we encounter, we evaluate services based on adherence to quality, the latest medical evidence and health standards, and a simple question: would we buy the product or service ourselves if it weren’t part of our job, and would we recommend it to family and friends?

Additionally, this review of HUM Nutrition, like all health-related content on this website, was thoroughly vetted by one or more members of our Medical Review Board for accuracy.

In order to best appraise HUM Nutrition and their products, we focused on the biggest thing that matters to you as a customer: whether or not their products work. This took the form of their supplement’s quality and cost, the variety of products they offer, and site navigation and customer service for your overall experience.

Supplement quality

HUM Nutrition has a strong scientific foundation, meticulously testing their ingredients beforehand and their products after creation. Partnering with the best nutritionists and researchers in the country pays off because the studies of their products show a vast majority of customers report improvements in their sleep, skin, and mood. They use the same amounts of each ingredient in their products as scientists use in studies, so you know you’re getting everything you need. Plus, all of their ingredients are sustainable, with as many bioavailable active ingredients extracted from natural sources as they can.

Supplement variety

HUM is, first and foremost, a beauty brand. Their supplements mostly focus on skincare and GI health (probiotics supporting healthy digestion and decreased bloating). With 36 different products in their catalog, they aren’t as restricted as many beauty supplement companies. If you’re looking for a more general health supplement or something with a simple one-ingredient focus, you won’t be able to find it here. However, there is a sizable variety of products within their beauty categories.

Cost

There’s a reason that HUM doesn’t show you the prices of each bottle on their main catalog pages. Their formulas aren’t cheap, though not the most expensive we’ve seen by a long shot. Note that you can get a 25% discount if you order three bottles with three-month subscription plans. HUM is a subscription service, so ordering a one-off bottle online is impossible unless you’re fast to cancel your subscription.

Customer service

Several registered dieticians work for HUM and are always available to speak with you about the products and, more importantly, your pre-existing diet and health goals. HUM capitalizes on this unique quality by matching each quiz-taker with one of their six dieticians. Whether or not you end up purchasing their products, you still have the opportunity to discuss your needs with a professional for free. All of our customer service experiences were overwhelmingly positive, prompt, and pleasant.

Navigation

It’s easy to find exactly what you’re looking for on HUM’s website, no matter how you’re approaching it. All of their information is laid out clearly, from linking scientific studies and ingredient sourcing on product pages to their registered dieticians’ biographies and pictures. They even have a separate page dedicated explicitly to their sustainability efforts. Just be sure to check the footer if you’re looking to contact them.

HUM Nutrition was founded in 2012 after one of the founders felt there was a closer connection between his lifelong struggles with his skin and his diet than nutritionists or dermatologists were willing to recognize. They define themselves as a “beauty nutrition business,” making nutritional supplements focused on helping you feel good inside and out. They emphasize a strong connection between micronutrients and the effects of lifestyle and diet on your appearance and overall happiness.

Currently, they catalog their products into the following categories:

• Skin
• Hair+
• Body
• Mood

While Immunity no longer has its own category on the site’s catalog, there are still several HUM blends that are specifically designed to help improve your immune system.

HUM also features registered nutritionists on staff to answer any questions you might have and provide advice on products, diet, and wellness goals.

Science and sustainability

HUM has a strong focus on the science of their products. Each ingredient has been verified to work by scientific studies (both research and ones that the HUM team performs), and supplements are formulated alongside clinical recommendations to ensure that you are getting the right amount of nutrients. HUM also tests the supplements after they’ve been formulated to see how well they work, and those results are made very visible on each product page.

HUM is no stranger to sustainable practices: as of the end of 2021, all of their bottles are made from 100% ocean-bound plastic. Every years’ worth of product saves six million water bottles from entering the ocean. From the start, their bottles were 100% recyclable and shipped without outer cartons to minimize potential waste with SFI and FSC certified shipping materials printed using 100% wind energy. Even their bubble wrap is naturally biodegradable and compostable. By 2025, HUM aims to eliminate single-use plastic completely, helping the Earth to feel just as good as you.

HUM Nutrition is a subscription service that delivers supplements every month. You can sign up for either month-to-month boxes and payments, meaning you’ll need to renew your subscription monthly or subscribe for an auto-shipment every three months. However, if you’re interested in trying just one bottle, some Sephora retail stores now carry HUM products, so you may be able to find it in a location near you.

HUM’s formulas help you meet your beauty and wellness goals by providing supplemental nutrients that specifically target problem areas or deficiencies. This can be anything from fat burning to PMS symptoms to sleeplessness. HUM partnered with top nutritionists and researchers to develop these products with the best micronutrients possible to deliver healthier skin, hair, nails, and overall emotional wellbeing.

HUM thoroughly tests their products using top scientific standards: double-blind, randomized, and placebo-controlled experiments. They test many of their products after their formulation so that you can read studies on individual product pages and under the “science” link on their site. Most of the ingredients are ethically sourced and are all gluten-free and GMO-free. They are all manufactured in southern California under strict product quality standards.

Quiz

In order to be matched with the best possible supplements for your beauty and lifestyle goals, HUM recommends you start with their quick-and-easy 13 question quiz. These questions ask about your:

• Diet
• Activity levels
• Lifestyle (alcohol, sleep, stress, etc.)
• Mood
• Personal concerns
• Gender
• Age
• Waist size

Once you’ve answered all of the questions – which took our testers an average of five minutes – you’ll be prompted to create an account before getting your results. This is important because it saves your answers and saves you time in the future, and keeps you connected to your nutritionist. All it takes to get your account is your name, email, and password. Creating an account also gives you a $10 off first-time discount.

Immediately, you’ll get three auto-populated recommendations based on what the algorithm predicts your nutritionist will recommend. Within 24 hours, however, you’ll get an actual notification from the nutritionist with her recommendations. She will write you a letter explaining:

• Great choices you already make
• Things to watch out for
• Your areas of concern
• HUM solutions for your goals (product recommendations)

In that final section, she will recommend three HUM supplements to help you reach your goals. She may also recommend other things or note trends – such as dietary gaps that may help with sleep, stress, or energy – that you might not have otherwise picked up on.

Skincare

Based on their founder’s experience, HUM’s main priority is supplement support for skin concerns. These can help with a huge range of skin problems, such as acne, dryness, elasticity, and aging. Some of these skincare products include:

Hair+ line

Since many of the nutrients needed for maintaining healthy, strong hair and nails are similar to those needed for healthy skin, these hair supplements often overlap with HUM’s skincare line. However, they offer a few products specifically aimed at hair and nails, such as:

Mood

Another important part of feeling good is, well, feeling good. HUM offers multiple products designed to help improve your overall mood and energy, as well as hormonal support for PMS and menopause. These supplements include:

Immune, GI, and full-body systems

There is a considerable amount of overlap in how HUM classifies their products, so a majority of the “body” products have already been covered. However, it’s important to note that they used to classify immunity products separately, but they have since been lumped back into “body.” That’s not wrong – a healthy immune system is key to a healthy body. Serving as a top-notch line of defense against illness and promoting bone, gut, and lung health, some of HUM’s immune and GI products include:

If you’re looking for supplements that can help clear up your common UTIs, increase liver function, or rev your metabolism, HUM has your back with several other supplement options. They also offer two simple vitamins – a B12 and a calcium booster – and three different flavors of superfood protein powders.

HUM Nutrition’s supplements are priced on the higher side of average. This allows for their high quality without always breaking the bank. Individual bottles range in price from $26 to $50, though a majority of their products are closer to $26 than not. The most expensive supplements are fat-burning and weight loss products, due to the high cost of ingredients they include.

Though some bottles are expensive, it’s easy to stack discounts and save. Since HUM is a subscription service, you have the option to choose between a one-month and three-month subscription. Ordering three or more bottles at a time will unlock 15% off your entire order. If you pick the three-month option, you’ll be eligible for an additional 25% off each installment, for a total of up to 40% off if you order three months of three supplements. Taking the quiz will also earn you another 10% off with a special discount code (for orders of $29 or more).

Shipping

Shipping for HUM Nutrition is free for all orders over $50. Otherwise, they charge a $5.95 flat rate for orders in the United States and $10.95 for international orders. Three-month subscriptions auto-ship once a month, so if your subscription is less than $50, you’ll pay shipping each month separately.

HUM Nutrition takes all major credit cards, but no alternative payment methods like PayPal. Expect to wait a second for your package after ordering your supplements, too – shipping within the US usually takes four to eight business days but can take several weeks for international shipping.

Some Sephora stores also stock HUM. Not every retail location does, so check with your preferred retailer before heading over.

In our testing, we found HUM’s customer service to be excellent. Replies came promptly and with a rich depth of information.

You can contact customer support in multiple ways. They list their member support phone number on the site, which is open every day from 7:00 AM to 6:00 PM Pacific Time. They also offer a live in-browser chat, staffed 24/7, and an email-based contact form. The contact form is more specific than some we’ve seen and is easier to navigate since it’s all laid out on the “contact” site – no clicking through multiple pages required. HUM also lists their corporate office’s address in West Hollywood, should you want to send a letter in the mail.

Registered dieticians

Once you’ve taken your HUM quiz, you will be matched to one of six registered dieticians. Within 24 hours of your quiz submission, you’ll receive an email from your dietician with a long letter explaining how they decided what supplements would be best for you based on your assessment answers. Here, they also let you know that you can reach out to them at any point.

It takes one to two days to hear back from the nutritionists (since they are real licensed dieticians and not anonymous staff), but all answers are richly informative. You can ask about the products themselves, diet recommendations, or overall wellness questions and get the same kind of answer you would if you went to a nutritionist – for free.

To prevent fraud, all of your payment information is encrypted while you’re using HUM’s website. HUM Nutrition’s privacy policy is straightforward. The website collects and stores personal and non-personal information about you through cookies and other technology, including your IP address. You can opt out of further processing of your personal information on the Privacy Policy page of the HUM Nutrition website.

HUM does state that even if you opt-out, the site may still collect and use non-personal information regarding your activities on the site.

Care/of

Much like HUM Nutrition, Care/of’s supplement subscription service begins with a personalized supplement quiz. After learning about your body’s needs, they recommend up to five different supplements to improve your health. Unlike HUM, however, Care/of has a broader focus on holistic wellness and has relatively few specialty supplements for beauty or blends. For the most part, they offer letter vitamins, herbs, probiotics, and protein powders like you might be able to find in a traditional supplement store. Because Care/of’s products are simpler than HUM, their prices are lower (one 30-day bottle of keratin, for example, costs $18, which is on the high end of their prices).

Ritual

Ritual focuses on making their high-quality science transparent to all. They explicitly make their policy against pseudoscience known – it’s one of the first things on their homepage – but they go a step above and beyond by making every step of their supply chain (ingredients, sources, studies, and suppliers) readily available on their website. Their products are mostly clear in easy-to-digest gel caps, but a vast majority of their products are either multivitamins or protein powders. These multivitamins are highly customizable depending on your gender and age; they have 4+, 18+, 50+, teens, and prenatal and postnatal vitamins for men and women.

Baze

If the idea of picking your own vitamins – and the possibility of getting it wrong, wasting money, and not feeling better – is overwhelming, Baze has your back. Recently acquired by the famous supplement brand Nature’s Way, Baze is a supplement service that starts with not a written quiz but a blood test. For less than $200, they test your blood for 11 essential nutrients. If any of your results come back sub-par, you’ll receive daily packs of your supplements dosed appropriately based on your blood test results. The best part? If your levels are already all optimal, you’ll get your money back.

Persona

Persona is one of the original supplement subscription services, and they want you to know this. Their assessment is incredibly in-depth, asking about everything from your current concerns (with rich detail in each section) to your history of allergies to genetic testing results. They compile all of this information with the help of medical practitioners to help you achieve your goals. The supplements prescribed are based on your answers and how they interact with your medications (something very few assessments measure). Persona also scales doses based on your demographic information. However, all of this intense personalization comes at a cost: Persona packs can easily cost hundreds of dollars per month.

Nature Made

Nature Made isn’t one of the most well-known supplement brands for no reason. Their supplement catalog is vast and relatively inexpensive, and they sell their products in many pharmacies, drug stores, and grocery stores nationwide. They even boast about being the number one pharmacist-recommended vitamin and supplement brand nationwide. In terms of their beauty supplements, Nature Made offers biotin and collagen supplements in both gummy and soft gel form. The only downside is that personalization is nearly impossible from such a large brand.