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Because Market Review: Incontinence underwear delivered to your door?

How cost-effective is Because Market? Find out whether this online merchant can serve your needs and whether subscribing is your solution.

Last Updated: Dec 23, 2022
Because Market

If incontinence is an issue you struggle with, you’re far from alone. Incontinence, or the involuntary leakage of urine or fecal matter, affects over 25 million American adults and a quarter of women under 65. For women over 65, its prevalence increases to up to 75%.

In today’s personal care market, several companies have stepped up to offer delivery services and subscription plans for their bladder control products, eliminating any embarrassment in buying them and providing convenience and regular assurance that you won’t run out.

This review looks at Because Market, an online shopping site for personal health products like incontinence underwear and at-home testing kits, with reasonable prices and discreet and timely shipping. Is Because Market a good option for your buying needs? Read more to find out.

Review Summary


  • Comparatively priced with big box stores and pharmacies
  • Subscribe & Save option takes 10% off all orders
  • Offers a wide variety of products for personal care and mobility
  • Many products are HSA/FSA eligible
  • Discreet packaging and quick delivery
  • Free shipping on any order over $25
  • A+ rating from Better Business Bureau
  • Most products are environmentally sustainable


  • Website has occasional lags
  • Accepts unopened returns but no guarantee on opened products
  • Incontinence products are not biodegradable

Bottom line

If incontinence affects your daily life, we recommend Because Market for its convenience, discretion, and excellent prices. Because Market’s subscription program ensures that you get all of your needed personal care items each month without worry or hassle, and its products are high-quality and low-cost. You’ll spend as much or more for similar products at your local pharmacy – so it makes the most sense to have them delivered for less.

Our Top Picks

Because Market

Because Market offers women and men a convenient subscription service for incontinence underwear that performs excellently.

Through Because Market’s online store, you can purchase a variety of items, from underwear to skincare products. Shipping is discreet, fast, and free on orders over $25.

Reviewed by Innerbody Research
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Why you should trust us

Over the past two decades, Innerbody Research has helped tens of millions of readers make more informed decisions involving staying healthy and living healthier lifestyles.

We extensively test each health service or product we review. We try our best to give you, our readers, an unbiased exploration of at-home health options, free of marketing jargon or gimmicks. We evaluate products and services based on their adherence to quality, the latest medical evidence and health standards, and a simple question: would we buy the product or service ourselves if it weren’t part of our job, and would we recommend it to family and friends?

Additionally, like all health-related content on this website, this review was thoroughly vetted by one or more members of our Medical Review Board for accuracy.

What is Because Market?

Because Market is an online marketplace featuring personal care products with a focus on its line of incontinence underwear, pads, and guards. It features a subscription membership for most products, so you don’t have to worry about running out of something you regularly need, whether it’s skin cream, supplements, or bladder protection products.

Whether you’re 25 or 65, many people struggle with embarrassment when purchasing incontinence underwear and adult diapers. Because Market eliminates any worry because its products arrive in discreet packaging right to your door – no checkout lines necessary. And with such a wide variety of merchandise, Because Market is like a one-stop shopping mall for your personal needs.

What types of products and services are available?

Because Market organizes its line of products into six categories, which we’ll detail below. They include:

  • Bladder protection
  • Personal care
  • Supplements
  • Mobility
  • At-home testing
  • Bundles

Bladder protection

Many factors can lead to the need for incontinence products, from typical aging to childbirth, surgeries, menopause, and more. Whether you struggle with leakage overnight or during the day, these products can ensure you stay dry, clean, and embarrassment-free.

Because Market is widely known for its reasonably priced and highly rated bladder protection products, including male and female incontinence underwear, pads, and guards. These products come in several sizes and absorbency levels, fitting the needs of many users – from younger adults to seniors with mobility issues.


Because Market specializes in incontinence underwear for women and men. These products are latex- and fragrance-free, made of breathable material, and dermatologist-tested. They come in various sizes and regular and premium overnight styles. Because Market’s underwear products fit and feel like regular underwear and feature tear-away side seams for easy removal. These products are FSA/HSA-eligible.

Pads and guards

Pads and guards help you stay leak-free without the bulk of incontinence underwear. Bladder control pads for women and guards for men are dermatologist-tested and safe for sensitive skin. The women’s pads come in moderate, maximum, and overnight absorbency. Men’s guards come in maximum absorbency only.

Wipes and skincare

Because Market produces several flushable wipes and all-natural, paraben-free skincare products to prevent and relieve sensitive skin. They are particularly effective in alleviating rashes for users of incontinence underwear, pads, and guards.


Because Market offers biodegradable scented disposal bags and stain and odor removal spray to keep your bathroom smelling fresh.


For additional bladder support, Because Market offers a UTI health supplement and probiotic support supplement for urinary tract and digestive health.

Pricing information

Because Market’s incontinence underwear, pads, guards, and wipes are all reasonably priced, with underwear costing an average of $15 for a 20-pack ($0.72 per piece). The cost per underwear item is almost dead even with the price of Depends and other popular brands. Most products in this category are FSA/HSA-eligible, and several bundles can save you additional money.

Buyers should note that pricing varies with size. For example, Premium Maximum Plus Underwear for Women costs $0.72 per piece in Small/Medium, but the same product is $1.06 per piece in XX-Large. The unisex FitRight Underwear (Overnight) in XXX-Large costs $1.99 per piece.

Who could benefit from it and who probably won't

Incontinence underwear, pads, and guards work for anyone who struggles with incontinence issues — including new mothers, those overcoming surgeries, menopausal women, and anyone with occasional or overnight leakage.

Because Market’s products are dermatologist-tested and safe for sensitive skin without unnecessary fragrances or chemicals. A sizing chart on each product’s page will let you know the specific measurements for each size, ranging from Small to XX-Large. Because Market also offers unisex FitRight Underwear in size XXXL for heavier users.

All of Because Market’s incontinence underwear is pull-up style, looking and feeling like regular underwear. Adult diapers may be more appropriate for customers with mobility issues or their caretakers, as side tabs allow for easier changing in a bedridden environment.

Personal care

Because Market offers a wide array of personal care items, from hand sanitizers to lotions. These products are mainly free of fragrances and harsh chemicals and are sensitive-skin friendly. We’ve highlighted just a few of these products below:

Skin creams

Because Market’s Soothing Skin Cream provides sensitive skin with zinc, vitamin E, and aloe vera. Because Hemp Extract Relief Skin Cream helps relieve sore muscles and joints with 1,000 mg of US-grown full spectrum hemp, arnica, and menthol.


Because Market produces a no-rinse cleansing spray, hand sanitizer wipes, and a hand sanitizer gel. These products help keep you sanitized without drying out your skin.

CBD and hemp products

In addition to its CBD Relief Cream, Because Market also offers a Because Hemp Extract Sampler. This bundle includes the CBD cream, a package of 10 CBD gummies, and a 1,000 mg CBD tincture to relieve muscle and joint soreness and aid better sleep and stress management.


Among its face and body cleansers, Because Market offers an Aloe Vesta Foaming Cleanser that is pH balanced for sensitive skin and provides aloe and natural botanicals for soothing. Because Market offers Cleanadent Liquid Cleanser for cleaning dentures and oral appliances, which removes stains and odors and kills dangerous pathogens without harsh chemicals.

Pricing information

Because Market’s personal care items compare in price to options you’ll find at your local pharmacy or big box store, ranging from $2.49 for flushable wipes to $12.99 for Barrier Skin Cream. The Hemp Extract Sampler is the most expensive product, at $124.99.

Who could benefit from it and who probably won't

Because Market’s personal care products are appropriate for men and women of all ages. These products often focus on sensitive and aging skin, but there’s no reason someone who’s 20 wouldn’t also benefit from their use.

It’s worth noting that the CBD products utilize full-spectrum CBD, which contains trace amounts of THC. It’s nowhere near enough to have a noticeable impact, but it’s still there.


Because Market offers an array of dietary supplements, ranging from women’s care to joint and muscle support. Some products in this category are FSA/HSA-eligible. They include:

Nutrition shakes

Because Market offers nutrition shakes produced by Kate Farms. These nutrient-dense shakes are organic, vegan, gluten-free, and contain no artificial sweeteners. Each shake provides 16 g of pea protein in three flavors: chocolate, vanilla, and coffee. Kate Farms Nutrition Shakes are FSA/HSA-eligible.


For multivitamins, Because Market offers a Women’s Multivitamin that provides natural support for women’s overall health and wellbeing.


Because Market offers several additional supplements for better sleep, joint health, immunity, Omega 3s, probiotics, vitamin D3, and B complex.

Pricing information

Because Market’s supplements and daily multivitamins are similar in pricing to over-the-counter brands at the pharmacy. The Women’s Multivitamin is $12.99 with a subscription, and most supplements are in the same price range. Kate Farms Nutrition Shakes are $48 for a 12-pack, about $10 more than Ensure purchased on Amazon.

Who could benefit from it and who probably won't

Any adult can benefit from Because Market’s array of supplements and nutrition shakes. Nutrition shakes, in particular, are helpful for individuals who struggle to maintain a healthy weight and lack protein and nutrients in their diet.


Because Market offers several products for mobility assistance, most of which are FSA/HSA-eligible. They include:

  • Walkers
  • Canes
  • Compression socks
  • Arthritis gloves

Pricing information

Again, in this category, Because Market’s prices are comparable to what you might find on Amazon or big box stores. Because Market’s folding walkers range from $89.99 to $184.99 and are all HSA/FSA-eligible. Fingerless arthritis gloves and compression socks are under $30.

Who could benefit from it and who probably won't

Because Market offers a range of items to help anybody with mobility issues. Its foldable walkers are easy to assemble and manipulate, and its arthritis gloves and compression socks can help with joint pain and circulation issues.

At-home testing

Because Market offers several at-home testing kits, many of which are FSA/HSA-eligible. These kits allow you to assess information about your heart health, thyroid function, and risk for diabetes and other preventable diseases. Tests vary regarding how they work but generally require collecting a test sample, mailing it to a lab, and getting results via email or telephone within seven days. Tests are available in the following areas:

  • Women’s health and wellness
  • Heart health
  • Vitamin D monitoring
  • Diabetes and prediabetes
  • Thyroid screening
  • Prostate cancer screening
  • COVID-19

Pricing information

Because Market’s at-home testing kits are about middle-ground for what you’ll find on the market. For instance, Everlywell’s Women’s health test is $199, while myLAB Box has a Perimenopause Test for $99. Because Market’s Women’s Health & Wellness Test is $149, about midway between the two.

Who could benefit from it and who probably won't

Anyone who wants to keep updated on their physical wellbeing can benefit from at-home testing kits. These kits span a wide range of health areas, so you can get individual results at home with little hassle if your family history indicates diabetes or prostate cancer potential.


Saving money is important for everyone, and Because Market’s bundles are an excellent option for getting all the products you need at the best price. Bundles are also eligible for subscription purchase, which means that you can easily have everything delivered to your door each month without worry. A few of Because Market’s most popular bundles include:

  • Essentials Skincare Package
  • Ultimate Skincare Package
  • Easy Rest Vitamin Bundle
  • Aging Well Vitamin Bundle
  • Favorite Pads Bundle
  • Complete Protection Bundle

Pricing information

Because Market’s bundles average around $20 each. The highest-priced bundle option is the Because Hemp Extract Sampler, which is $124.99.

Who could benefit from it and who probably won't

Bundles are an excellent option for individuals who may forget to re-supply items they need and caretakers looking to simplify their lives. With several products bundled together by type, you can ensure you’ve got all you need for any issue.

Subscriptions and shipping

Because Market’s subscription plan is its prime asset. By enrolling in this membership plan, you not only save money, but no one has to worry about running out of necessities or making last-minute dashes to the pharmacy.

The Because Market subscription earns 10% off all orders and discreetly delivers your products to your door each month. You can cancel your subscription at any time without fees or repercussions.

Because Market provides free shipping on all orders over $25. For orders under $25, standard shipping costs $2.99. For orders delivered to Alaska or Hawaii, there is an additional $12.99 charge.

Is Because Market a good value?

Because Market is an excellent value in a rapidly growing industry. With over 25 million Americans struggling with incontinence issues, its wide variety of bladder control products can fill the needs of customers young and old and in every shape and size.

Because Market’s products are priced comparatively to what you’ll find on store shelves, from bladder control products to supplements and personal care items. Moreover, when you consider rising transportation costs, Because Market likely saves you more than a quick trip to Walmart for necessities.

Is Because Market effective?

In our experience with Because Market, our testers found its incontinence underwear, customer service, and shipping excellent. The website is easy to navigate, the membership portal is convenient, and deliveries arrive within 5-7 days.

In a shaky global economy with growing inflation and supply chain holdups, having your basic personal care necessities delivered discreetly at a cost as low as any big box store is something to cherish. And not having to think about it with a subscription makes it an even greater value.

Privacy considerations

Because Market collects information about users of its platform via cookies and other tracking technologies. The company may use this information for targeted advertising, boosting promotions, and easy site navigation. All PayPal and debit/credit card information is encrypted for protection and security.

HSA, FSA, and health insurance

Many Because Market products, including bladder protection underwear, pads, guards, and mobility equipment, are eligible for FSA and HSA payment. You will see an “FSA/HSA Eligible” banner on each of these products on the website.

How we evaluate health services

At Innerbody Research, we customize our evaluation criteria depending on the type and nature of the health-related service or product. But in general, for health products and services, we have five broad areas that we explore in our evaluations, including:

Quality: How well does the company deliver its core service(s) to the customer? For testing services, does the company adhere to the latest and most advanced testing technologies and achieve a very high degree of accuracy? For non-testing telemedical or teletherapy services, is the quality of the service high enough that we would recommend it to loved ones without hesitation? If not, why not? For health products, does the product or device meet a high level of safety? Is it manufactured with high-quality standards? Has it – or have its ingredients – been subjected to studies that confirm effectiveness?

User-friendly: How intuitive and convenient is the service or product? Does the device, program, app, or website achieve a good degree of user-friendliness for its customers?

Value: Are you getting your money’s worth? Are there any hidden costs or charges? Does the company offer discounts?

Privacy: If health data is stored, will your data be stored securely? Are payments secure? Does a company market your information?

Customer support: Particularly in situations where ‘one size fits all’ doesn’t make sense, how well does the company help make the service or product ideal for you or address your individual needs?

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