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Vegamour Review

Find out if Vegamour can create a sustainable ecosystem for healthy hair growth in our 2023 review.

Last Updated: Dec 29, 2022
Vegamour Review

The cosmetics industry has had a tumultuous relationship with animals. Even in 2023, beauty brands are still testing their products on animals, and ingredients like keratin and collagen are made from animal fats, bones, and other miscellaneous products.

There have been significant strides in stopping animal testing, including the Animal Welfare Act and PHS Policy on Humane Care and Use of Laboratory Animals. However, most major cosmetic companies still test on animals. Of course, not every animal-based product is inherently bad, but we run into tricky situations when we simplify animal use in cosmetic manufacturing.

Vegamour is a vegan cosmetics brand that promises as much animal welfare as they do cosmetic care. With a focus on hair care with their unique vegan keratin (called Karmatin), Vegamour looks to provide lush, high-quality cosmetic products for vegans, environmentalists, animal rights activists, and those who prefer to stay away from using products tested on animals.

We investigated Vegamour to find out if their animal-safe, ethically produced cosmetics can give you the hair, skin, and look of your dreams.

Review Summary


  • Wide range of products for targeting different concerns
  • Majority of catalog safe for color-treated hair
  • Uses Karmatin, a distinctive vegan keratin alternative
  • Strong scientific backing
  • Subscribe and save up to 45%
  • 90-day money-back guarantee
  • 15% off your first order when you sign up for their newsletter


  • Inconsistent subscription savings
  • Trends expensive
  • Karmatin may not be as effective
  • Full-spectrum CBD in some products increases likelihood of testing for THC

Bottom line

If you’re looking for a vegan alternative to keratin and collagen products to boost hair health, Vegamour likely has something for you. Their diverse catalog provides hair products in multiple forms to help improve all the hair on your body (including your eyelashes). Their shampoos, foams, and serums restore shine, length, and volume without using animal products. And while their products can be expensive, Vegamour makes some of the best-performing sustainable hair care choices available right now.

Our Top Picks


Vegamour is a great sustainable and vegan alternative for your hair, brows, and lashes.

Vegamour offers a wide range of keratin and collagen products designed to restore shine, length, and volume. Products ingredients are scientifically backed and vegan approved. Subscribe to save up to 45%.

GRO Hair Serum
Reviewed by Innerbody Research
GRO Brow Serum
Reviewed by Innerbody Research
GRO Lash Serum
Reviewed by Innerbody Research

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Over the past two decades, Innerbody Research has helped tens of millions of readers make more informed decisions about staying healthy and living healthier lifestyles.

We extensively test each health service or product we review. Our content provides you, our readers, with an unbiased exploration of at-home health options, free of marketing jargon or gimmicks. We evaluate products and services based on their adherence to quality and the latest medical evidence and health standards. We ask ourselves two simple questions: Would we buy the product or service ourselves if it weren’t part of our job? Would we recommend it to family and friends?

Additionally, like all health-related content on this website, this review was thoroughly vetted by one or more members of our Medical Review Board for accuracy.

What is Vegamour?

Vegamour is a cosmetics brand that specializes in sustainable hair products. They aim to create products that construct a healthy setting for your hair to thrive in, promoting naturally happy hair with benefits that last beyond the time you use Vegamour’s products. These products are all formulated to address the symptoms and causes of hair problems, such as:

  • Excessive shedding
  • Hair loss
  • Scalp irritation
  • Split ends

With a registered dietician, dermatologist, and celebrity hairstylist among the traditional scientists and manufacturers on Vegamour’s team, their holistic service analyzes every angle of hair development (including eyelashes and eyebrows) to help you thrive.

Every Vegamour product is Leaping Bunny certified cruelty-free and 100% vegan. They’ve also set up their own direct, fair-trade partnerships so that they can hand-select the most sustainable, high-quality ingredients while still supporting local communities.

How does Vegamour work?

Vegamour steers away from cosmetic bandages that don’t fix the root problems. Where mainstream brands might rely on a keratin treatment, using the same protective protein that your hair is made of, Vegamour splits from the mainstream to heal your split ends.

The science page on Vegamour’s website is transparent about what their products can and can’t fix. They walk through the stages of hair growth and what influences it (including scientific explanations of topics like how aging affects your hair). The site also explains that Vegamour isn’t the only tactic you should use to boost your hair’s length, volume, and thickness. If you’ve tried stress reduction, sleeping eight hours a night, eating a healthy diet, and mitigating heat and chemical damage and still need hair help, Vegamour may be able to make a difference.


Vegamour constructs their formulas around vitamins, minerals, and herbs with properties known to improve hair quality. These include (but aren’t limited to):

Several of these ingredients target DHT, a form of testosterone that is broken down by the enzyme 5-alpha reductase. DHT is the hormone most critical for body hair development, but too much can lead to hair loss when it attaches to your head hair for long periods. Studies show that ingredients like curcumin, red clover, saw palmetto, and caffeine decrease DHT levels enough to slow hair loss and stimulate hair growth, working double-time to improve your hair’s appearance.

Vegamour uses exclusively vegan ingredients in all of its products. They also rely a lot on full-spectrum CBD, which is still under investigation but has some promising effects in terms of soothing scalp inflammation. Antioxidants can be found in just about every one of Vegamour’s products, as well as anti-inflammatory ingredients, which are well-studied and known to improve scalp health.

Likewise, there are several ingredients Vegamour goes out of its way to avoid:

  • Synthetic prostaglandins and steroids
  • Finasteride
  • Minoxidil
  • Bimatoprost, often used as a prescription to grow eyelashes
  • Isopropyl cloprostenate
  • Keratin

When used in hair care, keratin is made from animal products. Typically, it’s used as a treatment, where a cream or conditioner is applied to your hair for several minutes and then washed out. The problem is that keratin washes out while it sits with your hair and adds some additional strength to porous gaps. That means it only works for as long as the cream is in your hair unless you do a keratin treatment (often called a Brazilian blowout) that adds unsafe chemicals like formaldehyde, paraform, and methylene glycol.

Vegamour wanted to create an alternative that works longer, so they created Karmatin. This vegan keratin alternative is made from hydrolyzed b-silk protein and bonds immediately to porous sections of your hair. Since the b-silk is already hydrolyzed, it’s more likely to bond to your hair and form a seal. However, there isn’t much research on b-silk protein (though it’s assessed as safe for use), and it isn’t clear how much b-silk protein actually bonds to your hair long-term.

Research studies

All of Vegamour’s ingredients have been backed by clinical research. To verify the effectiveness of their formulas, they commissioned two studies that an independent third party performed. They showed that participants who used Vegamour products experienced a 94% increase in hair density and volume and a 34% increase in hair length. Vegamour’s serums specifically increased density by 52% and decreased shedding by 76%. While you should take company-created studies with a grain of salt, these are still excellent results that show Vegamour may be on to something.

Likewise, they conducted a consumer survey asking 150 Vegamour users about their experiences.

  • 85% of participants described Vegamour as “life-changing.”
  • 88% ranked it as the best product they’ve used.
  • 91% said their hair looked healthier, and they saw an improvement in growth while using Vegamour.

Clinical results show improvements, and actual customers reported seeing and feeling them too.


Vegamour offers 70 different products to help support your hair’s health, from eyebrow serums to hair wraps. All products are available in kits, which are combined in various configurations for specific purposes like anti-aging or hair care for people with coarse hair.

We’ve broken down their catalog into a few major categories.


The focus of Vegamour’s products is head hair. They offer 20 different hair care products designed to encourage hair growth, soothe scalp irritation, thicken fragile strands, and more. We’ve sorted them by use below.


GRO Hair Serum ($48), GRO+ Advanced Hair Serum ($64), GRO AGELESS Anti-Gray Hair Serum ($68), Scalp Detoxifying Serum ($32), GRO+ Advanced Scalp Detoxifying Serum ($44)


GRO Revitalizing Shampoo ($42), GRO+ Advanced Replenishing Shampoo ($50), GRO Dry Shampoo ($28), ENSO 01 Shampoo for Fine Hair ($33), ENSO 02 Shampoo for Medium Hair ($33), ENSO 03 Shampoo for Thick Hair ($33)


GRO Revitalizing Conditioner ($42), GRO+ Advanced Replenishing Conditioner ($50), ENSO 01 Conditioner for Fine Hair ($33), ENSO 02 Conditioner for Medium Hair ($33), ENSO 03 Conditioner for Thick Hair ($33)


GRO Hair Foam ($52), GRO+ Advanced Hair Foam ($58)


Pure Marula Oil ($48), ENSO Overnight Restoring Hair Mask ($51)

Different lines of Vegamour’s hair products have different end goals. ENSO products encourage you to find products best suited for your hair type (and are excellent for those with thick, coarse hair). GRO+ Advanced products all include full-spectrum CBD for extra soothing and replenishing. GRO AGELESS can’t stop gray hair from showing up or coming in but works to stop the conditions that can encourage premature graying. You can use some or all of the product types together or individually, but either way, you’ll likely find some results even just swapping one product in.


Fashion trends often dictate the ideal thickness of eyebrows, and overplucking them means they’re not returning. Luckily, Vegamour has two eyebrow-growing serums that you can pick from:

GRO Brow Serum uses zinc, biotin, and Vegamour’s Phytobase Complex (mung bean and red clover) to help stimulate hair follicle regrowth on your eyebrows. GRO+ Advanced Brow Serum takes that same Phytobase Complex and mixes it with full-spectrum CBD instead. However, both brow serums are extremely similar in ingredients and application method; both promise results of fuller, thicker brows in 30 days.


It’s easy to forget that our eyelashes are made of the same materials as our head and body hair. While they might feel decorative, they’re important for people of all genders, as eyelashes protect eyes from dust and debris.

Vegamour sells two different lash-enhancing serums applied with a small brush:

Both promise visible results in 30 days and should be used twice daily for the first two months (then once daily).

These lash products are remarkably similar in their ingredient lists. The biggest difference between the two products is the inclusion of more glycerol and glycerine-related ingredients, mung bean, and CBD in the GRO+ Advanced Lash Serum. However, both are rich oils with red clover sprout extract, which is safe enough for use near your sensitive eyes while still providing anti-androgens to the area.


While Vegamour is a hair care brand, they cast a wide net in their definition of “hair care.” Sometimes, underlying processes like stress (a major cause of excess hair shedding) and vitamin deficiencies need to be tackled in ways that just can’t be addressed by topical hair products. Currently, Vegamour creates and sells three supplements that take this internal approach.

GRO Biotin Gummies ($24/jar)

Strawberry-flavored gummies contain vitamins A, B5, B6, B12, C, and E, as well as biotin and folic acid to help your body create the proteins necessary for healthy hair. These gelatin-free gummies come in packs of 30 for a one-month supply.

GRO AGELESS Gray Delay Hair Supplement ($68/jar)

While you can’t change a hair follicle’s color without dye, this supplement works on the back end to try and stop the circumstances that can lead to early graying. It includes several vitamins and minerals, as well as GABA, L-theanine, and 5-HTP, which promote serotonin production and can ease you into a long-term calm. One jar contains 60 softgels for 30 days’ worth.

GRO+ Advanced Gummies ($58/jar)

Thirty gummies per jar (a 30-day supply) with broad spectrum hemp oil, 10mg CBD, and 10mg CBG per serving. Studies on hemp oil and CBD’s direct effects on hair health are still in progress but seem to point in a positive direction. CBD also contains antioxidants and anti-inflammatory properties that can make a difference. Each gummy also offers biotin, folic acid, zinc, iodine, and vitamins A, B5, B6, B12, C, D3, and E, which directly support hair health.

Each gummy type is also sold in three- and five-jar packs. Like the topical hair care products, all three are available as part of kits alongside other components of Vegamour’s catalog.

Vegamour also offers a powdered supplement, GRO WELL Hair Boost Supplement Powder + Probiotic. It comes in four flavors (mixed berry, cacao, peach mango, and matcha green tea) and a mixed multipack. Unlike their other supplements, each flavor features a different health benefit, such as antioxidants or high vitamin C. They include ashwagandha, saw palmetto, and a probiotic blend with 50 billion CFU of 11 different bacterial strains. Thirty stick packs per box for a 30-day supply costs $68.

Payments and shipping

Every Vegamour product’s cost is rounded to the nearest dollar for convenience. You can pay with any major credit card, PayPal, or Affirm (if you need a payment plan). At this time, Vegamour isn’t sold in any brick-and-mortar stores except for Sephora.

Shipping prices vary depending on your spending and rewards program status.

  $0-$35 $35-$50 $50+
No rewards program $5 $5 $0
Rewards (Seed) $5 $0 $0
Rewards (Bloom) $5 $0 $0
Rewards (Thrive) $0 $0 $0

If you aren’t happy with your order, you can return it within 90 days of purchase for a full refund, minus a $5 shipping cost.

Subscription program

If you know you love one of Vegamour’s products or are sharing it with someone and running out faster than you can reorder, you aren’t confined to one-time shipments. Vegamour offers a subscription program that can save you anywhere from 10% to 45% on recurring orders.

The exact amount you’ll save varies depending on the product you order, but their best-sellers all sit around 20% savings (between 12% and 30%). This savings fluctuates because Vegamour always rounds to the nearest dollar, but ultimately your discount depends on the items you’re purchasing.

No matter what you purchase, it’ll automatically ship on a monthly interval (every 30 or 60 days). Needing to skip an order or change the frequency of deliveries is no problem, though: reach out to Vegamour’s customer service using their contact form, and the team will adjust it for you.

In the GRO Rewards program

Vegamour offers a free rewards program to earn points as you spend. You’ll need to provide your name and email address and set a password to get started. Once you have an account, you’ll begin earning points. While most points you earn will come from purchases, there are some other ways to earn points:

  • Create an account (50 points)
  • Purchase your first subscription (50 points)
  • Earn a birthday gift (100 points)
  • Join Vegamour’s Facebook group (10 points)
  • Subscribe to Vegamour’s YouTube channel (10 points)
  • Follow Vegamour on Instagram (10 points)
  • Leave a review (Up to 100 points)

The amount of points you can receive for a review varies depending on what you include. If you leave a text review, you’ll earn 50 points. Adding before and after photos grants you another 25, as does a video. Uploading pictures and a video to your review means you’ll get the full 100 points.

You can also send a referral link to a friend for extra points. After the person you’ve referred spends at least $50, you’ll get 100 points. However, if they return their purchase, you’ll have the points deducted from your account, so it needs to be a legitimate referral.

Vegamour offers three tiered levels for their In the GRO Rewards program, each unlocking bonus sales and offers.

Seed ($1-$149 or at least one purchase)

Earn one point for every dollar spent and free shipping on orders over $35.

Bloom ($150-$299 or three or more purchases)

Earn 1.25 times the points. Free shipping on orders over $35. Receive an additional 50 points and early access to sales once you hit this tier.

Thrive ($300+ or five or more purchases)

Earn 1.5 points for every dollar spent and free shipping on every purchase, no questions asked. Receive an additional 100 points, early access to sales and new products, exclusive offers, and a free gift on your birthday at this tier.

Every 100 points you earn gives you a coupon for $10 off, which is a relatively good deal for a free reward and points program. You can use points in $10 increments for one-time purchases and new and existing subscription orders. It’s important to note that your points expire after 12 months of account inactivity, so be sure to check in on social media or leave reviews regularly to keep your points alive.

Is Vegamour a good value?

If you’re looking for a plant-based formula and can afford to spend $42 on a bottle of shampoo, you won’t find much more effective yet ecologically pristine products than Vegamour. They’re expensive but also a unique addition to the field that doesn’t skimp on high-quality ingredients, comprehensive sustainability, and scientific proof. Most competitors range around $25 for a bottle of vegan, CBD-infused shampoo like Vegamour’s in similar-sized containers, whereas one bottle of GRO Revitalizing Shampoo is $42.

Vegamour has a long list of ingredients compared to its competitors. Many of these are used in more traditional products, so they’re not uncommon. However, Vegamour’s blending of conventional and creative vegan ingredients gives it an edge compared to traditional and natural hair care. For that alone, we think it’s worth the price if it’s within your budget.

How we evaluate health products and services

At Innerbody Research, we customize our evaluation criteria depending on the type and nature of the health-related service or product. In general, we have five broad evaluation areas, including:

Quality: How well does the company deliver its core service(s) or product(s)? How is advanced technology used for accuracy and safety? What evidence of efficacy does the company provide? Are manufacturing standards high-quality?

User-friendly: How intuitive and convenient is the service or product? To what degree is the company interface helpful and understandable?

Value: Are you getting your money’s worth? Are there any hidden costs or charges? Does the company offer discounts?

Privacy: If health data is stored, is it stored securely? Are payments secure? Does the company market your information?

Customer support: With personalized products and services, how well does the company address your individual needs? If a product or service turns out not to work for you, are there satisfaction guarantees or return policies that protect you?

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